After two years of corona lockdowns, and when hightech has taken on an even greater importance in the domestic economy, is there still a role for business mentoring in Jerusalem?

This week, I have been writing a series of posts for LinkedIn on business coaching and mentoring. I have explored core issues such as the role of the mentor, how to find a suitable candidate and what are the potential benefits.

Today, it can seem that everything is so instant. If you have a problem, ‘google’ the solution and someone will deliver it within an hour. Just launch a marketing campaign on social media and your sales will leap forward in a jiffy. Simple, eh!

The reality is frequently otherwise. CEOs and decision makers are inundated with so much info that it is hard for them to reach a conclusion and then also act on them with authority.

And this is where the business coach / business mentor suddenly becomes so necessary, allowing the client to see the wood for the trees.

I woke up this morning to find an unsolicited compliment on my WhatsApp feed. It was from a geek in her branch of tech, yet slightly clumsy when it comes to interpersonal relations. I am enhancing her reach to create a social media strategy, plugging her achievements in Jerusalem and in Europe. The initial bait was a conference in the USA. Her blogs have called on interested parties to DM her. And guess what? They have done so!

Then this afternoon, an upcoming food distributor just blurted out in the the middle of our zoom conversation how I “have really helped” him to grow his business.

Pardon the messages of self-congratulation.

What I am saying is that business mentors, by asking and the right questions and by challenging the seemingly obvious – can boast sales just as much as a 60 second glance on Google. Contact me to learn how.