Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

The world is in chaos. Inflation – Ukraine – wheat and chip shortages. And for all that, it seems that everyone still wants a piece of Israel’s surging economy.

Despite covid et al, Israel’s core economy has remained stable over the past two years. The fiscal deficit is now dropping fast. Unemployment is around 4%. And the hightech sector continues to find overseas investors.

All these factors are just what countries and investors looking for in these turbulent times, as they seek out new markets.

China, India and the UAE are in the process of drawing up free trade agreements with the Holy Land.

Britain announced in Parliament this week that it is drafting a wider trader structure with Israel.

Singapore is finally opening an full embassy in Israel.

Lego, that amazing toy company from Scandinavia, will open one of its trade-mark shops in Tel Aviv.

And my favourite news item? Lulu, an Indian supermarket giant, whose HQ is in Abu Dahbi, “is in talks with Israeli government officials at the Ministry of Economy and Industry about the possibility of operating stores in Israel.”

Haters of diversity aside, good news for all parties.

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