Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

It was only a couple of years ago that we were reading that the Israeli hightech juggernaut would come to a halt. There were not enough exits of value. And not enough large corporates were being developed.

Hmm. Well, depending on how you identify a unicorn, there are now in Israel at least 45, as of August 4th 2021. And just this week, Papaya announced a US$3.7 billion valuation. As for creating the next conglomerate, it is estimated that there is a shortage of qualified labour in the country, probably to the tune of 15,000 jobs. (Hightech represents about 10% of all jobs in the domestic employment market.)

And then along came the Sparks Consulting Group. Their study delved deep into those employment numbers.

….. in 2020, Israeli tech had 335,000 employees, of whom 50% were tech staff and the other half support staff in marketing, finance, human resources etc. …….. the success of the sector depended on a small group of about 6% of total employees, or just over 20,000 people.

The big danger is the brain drain scenario – twice over. First, much of the core talent is inevitably sucked into the big five like Google, already operating in Israel. Few can match their conditions of employment. Alternatively, these top leaders could drift abroad, lured by seemingly greener pastures.

Is the start-up nation concept going to disappear overnight? Obviously not. That said, leaders and planners of Israel’s economy will need to devise new and bolder incentives to ensure that home-grown talent stays…. at home.

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