Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

Israel is very picky, when it coms to setting up a trade mission overseas. There are only five countries, where the Holy Land has more than one commercial team, and one of those places is India. Why?

Three decades ago, India was still voting heavily against Israel at the UN. Today, diplomatic truths have made the respective Prime Ministers almost best buddies. Anyway, with so many Israeli post-army backpackers turning up every year, it was only a matter of time before the reality on the ground reached up to government levels in Mumbai.

In the past few days, the Indian government has agreed to purchase 2 AWACS from Jerusalem. Since May, there has been substantial cooperation over Covid-19. And just two weeks ago, Israeli based Coralogix, a provider of leading ML-powered log analytics and monitoring solution, “announced a strategic expansion into India to provide its customers with its first local Amazon Web Services (AWS) regional server support and data storage capabilities.”

If you play the numbers game, the relationship between the two countries is impressive. Bilateral trade is close to US$6 billion. Over 300 Israeli companies have invested in India. In the other direction, giants such as “Reliance, Infosys, Tata Consultancy Services, Tech Mahindra, L&T, and Apollo Hospitals. While Reliance and Infosys have signed strategic partnerships and invested in multiple Israeli companies…”

For Israel, India amounts to a very special opportunity.

  • It is relatively close and where partners can talk English with each other.
  • It offers a huge market for its hightech products and services.
  • It can provide world class subcontracting facilities at competitive prices.
  • For observant Jews, a strict vegetarian cuisine is often readily available.

I have been fortunate recently to liaise with the IAC team in Mumbai. They have strong, positive experiences in facilitating overseas companies, including from Israel, as they penetrate the Indian economy. They have experience in projects in software development, medical devices, agriculture, and more.

Come 23rd September, we intend to develop some of these themes into a webinar. Watch this space for further details.


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