Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

Economists around the globe are threatening us with a major depression. Shops are simply disappearing from the malls. Individuals and corporates are thinking three times before any new investment.

So what can the business owners and sales strategists do?

I was going over the notes of a webinar presented on behalf of Invest Hong Kong by Conway Inc. They encourage overseas agencies and companies to set up shop in the territory. (By the way, I can tell that despite corona et al, several more Israeli organisations have done just that in the past six months).

On slide in particular caught my eye: “3 ways to redirect marketing strategies”. And I quote:

  • Go virtual…..or get left behind
  • Brand building………with impactful content
  • Develop partnership opportunities (+ stay alive)

Let’s be honest. After 2-3 months with corona, there is not a lot of new stuff there. Yet, when presented together and on the same page, you suddenly enter ‘wake up time’.

In fact, reflecting on how I have tried to help my clients change and pivot, this is exactly what thy have all been struggling to make happen. That is the very role of a business coach and mentor.

The take away. Maybe it is time to give up on what you see as your main poles to hold on to. They may not be so relevant or even that stable today. It is not important what others will think of you. Find that way to change, or “get left behind”.

 

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