Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

For decades, Arabs boycotted Israel, at least on paper. They encouraged companies like Pepsi or Asian car manufacturers to do the same.

And today? Well, I challenge you to name me one large automobile outfit that is not present in Israel with an r&d centre. Did you know that participation requests were received from 22 Arab countries to attend the Our Crowd Investment Summit in Jerusalem two weeks ago?

Why continue to ask for a boycott? On behalf of the Palestinians or the Israeli Arabs? Have a look at these news items from this month.

Start off with J.P. Morgan, which is beginning to expand its presence in the Holy Land on a very prominent scale. Their head of tech in Israel, Dr. Yoav Intrator, observed that:

……we have set a target of increasing the diversity of the human element in the center’s work teams. We have already begun taking steps to achieve this target, both by including women in our teams and by including Arab staff, mainly Israeli Arabs. I think that the lack of diversity in this area is one of the main problems in the Israeli economy, and there is potential for redressing the situation. For example, there is currently a high proportion of Arab women among engineering and computer science students at universities in Israel.

Similarly, Bank Hapoalim is heavily involved in the development of the Arab incubator in Nazareth.

However, most striking for me is the news that “Israel and the Palestinian Authority appeared to have come to an agreement to end a major trade dispute in which both sides placed sweeping restrictions on some of each other’s goods.”

It appears that:

Palestinians exported around $100 million in agricultural products in 2018, including dates and olive oil. About half went to Israel while the rest was sent to other countries, according Abu Laban. In contrast, Palestinians imported approximately $300 million in agricultural goods from Israel in 2018.

Imagine how that can figure can grow. And we all know that trade usually improves bilateral relations between sides. Why boycott in the first place?

And why continue to advocate for a boycott when the people on the ground – those involved – clearly do not advocate for it?


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