Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

And it happened yet again!

First customer of the week, and she begins to talk about how she failed in trying to rope in a new client for themselves. Oh the pain!

Sunday morning, and straight to work for your biz mentor and coach.

So I asked her about what and how specifically she had failed. We agreed that she had not achieved. She agreed with the comment from Jay Shetty that failure is more often than not just another opportunity to try again. And the anxiety levels dropped off a touch.

I explained that the opposite of success is not necessarily failure. In fact, it is rarely failure.

What is the opposite of success? Look “it” up. Because according to one website, there are 436 answers – that’s correct four hundred and thirty six antonyms.

The chances, my reader, are that you are like my customer. Which leaves me with a burning question for you? Why is your automatic default – especially in business – when something goes wrong,  that you see it as a “failure moment”? Why?

Happy to hear your thoughts about this.




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CEO of digital media company
CEO of clean energy start up
Art Studio owner