Afternoon Tea in Jerusalem Blog

Life in Israel

Israeli commercial life and society

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

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Who needs a business mentor?

About 18 months ago, I gave a talk at a large conference near Tel Aviv of owners of SMEs. The subject was why they should consider hiring a business mentor.

For many of these people, they consider a mentor as just another expense. After all, how can an outsider known their business better than themselves?

I drew an analogy to the world of sport. In athletics, football, swimming  and the rest, there are many, many, many naturally talented human beings. Yet just about all of them have a coach.

Why? Because that extra voice and set of eyes have an experience that is able to bring the best out of others. Coaches and mentors have a special, somewhat undefined, skill that adds so much more to the achievements of the client.

It is the same in business. Sometimes, in order to get over that finishing line, you need an additional head and pair of hands, and there is nothing to be embarrassed about by admitting it.

To understand further what I mean – and to examine my table tennis skills – have a look at this video.


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