Afternoon Tea in Jerusalem Blog

Life in Israel

Israeli commercial life and society

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

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The value of a picture

If you had to choose one picture to sum up or to encapsulate how you feel about your work, your profession, your business, what would it be?

Now, I am a lousy photographer. The question came to me, as I was going through some snap shots of my recent holiday. I unexpectedly came across this item.


Loch Lomond (2)

This beauty spot was captured on the northern tip of Loch Lomond, near Glasgow, far away from my home in Israel. In better resolution, readers would be able to pick out the reflections in the water. And from here, I could go on to sing the joys of a recent wonderful holiday.

However, my point is different. I have had the pleasure of visiting the lake in the past. And on each occasion, it brings out a reality test in me. Strange, but the backdrop and tranquility allow me to reassess what is and is not important in my business.

In other words, the atmosphere helps me to focus and to appreciate what I want to be doing and how to achieve those goals. Yes, even experienced business mentors need a wake up call from time to time.

Too often, that reality check for many of us comes after having to cope with an unpleasant crisis in our lives. The truth is  very different. We have opportunities to ‘stand back and to think’ all the time. Yet we refuse to avail ourselves of those moments, usually because we are too afraid.

A picture – and yes, it can express 1,000 of your words in one breath – can help you to re-establish that focus. So I ask once again: What is that visual moment does it for you and are you prepared to use it more often?


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