Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

The hostile interview conducted by the BBC of the Israel ambassador in London, Mark Regev, is seen as typical as to the way many view the government in Jerusalem. Somehow the show’s host seemed to ignore that Iran had sent a fuselage of 20 rockets of Israeli civilian centres and implied that the Israeli retaliation through heavy air strikes was out of place.

Less than a month ago, Brian Krzanich, the CEO of Intel, attended a different aerial display. Barely spending a day in the Holy Land, he attended the official ceremony, celebrating 70 years since the country was founded. The central focus of an event was a special display of Intel’s Shooting Star fleet of 300 drones.

Intel has been associated with Israel since 1974, a period when the old Arab boycott was in its heyday. Today, there are roughly 11,000 workers, approximately 10% of the company’s manpower, spread over five sites, including one in north Jerusalem. The chips for the world’s current generation of computers are developed in Israel.

Intel’s exports from Israel are valued at over US$3.5 billion dollars, a nice chunk of the firm’s US$ 62 billion in global sales. There are current plans to invest a further US$ 5 billion in the country, in addition to the US$11 billion already spent.

Krzanich’s trip was his second to Israel in as many months. In March he had turned up to meet with the Jerusalem-based automotive chipmaker Mobileye , which Intel had purchased for US$15.3 billion a year earlier.

His interview with the Yediot Ahronot with Sever Plocker newspaper was revealing. He described how Intel is in Israel not just for the government grants and support. He values deeply the country’s human resources and intellectual skills. And he went further, referring to Mobileye’s contribution:

In 10-15 years time, we will look back and ask ourselves how we were able to live without automatic cars….

And I have to ask myself: Will that same BBC reporter and his ilk ever be able to come to terms with the many positive contributions Israel makes to this world, including the brave decisions it takes when responding to tyrant regimes?

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