A fascinating review of how Israeli tech is core to the performance of smart TVs has let the cat out of the bag. Despite the malicious efforts by international activists to boycott and to sanction Israel , the talents of the Holy Land are now willingly accepted by billions globally. Samsung and LG users can testify outright to that.

The fact is that this capability is but one of several ways that Israel is now making its mark on international television. For example, it is about four years ago that Cisco bought out a Jerusalem tech company called NDS, which had once been partially owned by Murdoch. Amongst the company’s many offerings, it designs the encryption packages for use by SKY TV and others. This is of immense value for such media giants.

Next in line is the small but rapidly growing crop of Israeli productions that have been picked up by larger studios in more dominant markets such as America, France and China. I think the most notable of these was the emmy-winning programme, “Homeland“.

And then of course, we have the ad industry, crucial to any media outfit. Taboola and Outbrain are probably the two largest content discovery platforms. Their success has sprung out of nothing to billions in less than five years, starting from small offices in the Tel Aviv region.

Finally, to cap everything off, it was announced last week that two Israeli actors will be taking part in the next series of the television blockbuster, Game of Thrones.

The message here is that Israeli innovation is not just restricted to the world of mobiles or biotech. Entrepreneurship is about pushing boundaries. This is what Israel is now doing successfully on your TV, in the comfort of billions of living rooms around the globe.