One of the first things I teach is that you have to know what you want to achieve. This is called having a vision. Many CEOs turn round to me and say that they just want to make money, to which I suggest that they fill out a lottery ticket. Those clients of mine that spend time developing a defined vision – not a simple process for many – are often the ones who succeed the best. In one specific case, it led to my client finishing up with most of his customers, as he realised he was losing money and in a sector which he did not want to be.