Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

A recent call by UK academics to boycott Israel has been treated by many as just a ‘politically correct version’ of modern anti-Semitism. Interestingly, the EU civil servants in Brussels have delivered a far more proactive response.

About two years ago, Israel was encouraged to join the EU’s Horizon 2020 programme. This is designed to bring together the worlds of academia and commerce from member countries in order to develop the technologies of the future. Several other states are all allowed to participate, including Israel.

The approval of the most recent set of proposals has been announced. These include eleven, which feature an Israeli team. The total value of the investment from Brussels is estimated at over 200 million Euro. And at least three of the projects include a top Israeli university.

Dr Neta Erez from the University of Tel Aviv is part of MetCAF, which will consider molecular changes in cells disturbed by cancer.

Waste2Fuels features participants from both the Weizman Institute and the University of Ben Gurion in Beersheba. They have set out to convert food and agricultural waste into biomass, which will then be used for car engines.

Gravitate has come out of the Technion in Haifa, known in recent years for its Nobel Laureates. It is developing a software to help archeologists to recreate broken artifacts. Interesting that the British Museum is also featured in the grouping.

So what now? Well, I hope all the projects succeed. The alternative is that the boycotters could have their way. Europe would be worse off. Hate will have triumphed. And peace will not have arrived in the Middle East.

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