PlastiCo manufactures and distributes quality plastic products for the packaging industry. The company has an established overseas network, which had repeatedly failed to deliver an increase in sales for several years. Michael was asked to travel and to meet with the team on their home territory in order to understand the precise factors that were holding up the creation of new export orders. The final report, which was delivered to the CEO and then approved by the board, led to a series of operational changes both locally and abroad. New back office personnel were employed. The quality of products available was raised. Supply lines were shortened.