Light Us Up manufactures an energy product. Despite nearly twenty years experience, sales had dwindled to a minimum and the bank was threatening the owners. Debts to statutory authorities were building up. Michael initially concentrated on confirming the strengths of the CEO and on establishing the unique selling position of the company. Within a short period of time a marketing strategy was put into place. Within three months, the company became cash-flow positive. In addition to sales, the company was approached by leading competitors to act as an out-sourced production line.  After nine months of mentoring, the monthly take home of the CEO had shot up at least five times.