Applebaum is one of Israel’s leading artists, and many of his works can be found overseas. Locally, Applebaum had been increasingly frustrated with the demands of his prime distributor and gallery host. Up to that point in time, Applebaum had effectively been ‘going along’ with what had been asked of him. Michael was called in to help with the negotiations. It became imperative to establish at an early stage just what Appelbaum required from his associate and then to confirm that the specific service was achievable. The resulting new contract allowed both sides to live together, so that both of them would benefit financially at healthy levels.