Programmers Ltd offers a unique software for the medical industry. Dedicated to the European market, Programmers Ltd had steady sales, supported by a solid website, an experienced team and good promotional material. Unfortunately, new clientele dried up, impacting on staff levels and cash flow at the bank. Michael’s analysis and understanding of the corporation’s operations identified key weaknesses in the way customer relations were handled. Specifically, there were problems in the way potential clients were approached. By the end of the coaching over a period lasting nearly a year, a string of new clients had come on board and renewals of licenses were picking up strongly.