Playgroup is an independent Israeli theatre group, specializing in educational plays for children. Despite an excellent history and solid experience, bookings were dwindling and the bank manager was calling. Michael coached the CEO to help him to understand and to fulfil his commercial potential. New and realistic sales targets were set, and a marketing expert was hired to boost the company’s publicity. Just twelve months later, the company’s success attracted a key figure in the sector, whose involvement ensured a further doubling of revenue.