Afternoon Tea in Jerusalem Blog

Life in Israel

tea
Israeli commercial life and society

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

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AT&T choose Israel, again

AT&T have been operating in Israel for over ten years. “The center functions like a startup incubator generating solutions for AT&T”. It is typical of many of the other leading multinational high-tech companies like Apple, which have established a bullish presence in the Holy Land.

There are over 350 overseas conglomerates in Israel. One estimate states that they are responsible for over 52% of all r&d in the country. And still they keep on coming. Just looking at the closing headlines of Thursday’s financial paper “Globes”: –

  • Daimler have opened a r&d centre in Tel Aviv.
  • Samsung have launched a cybersecurity division for car industry.
  • The purchase of Argus by Continental is discussed.

Evidently, the start up nation continues to live the dream. And that has to be one of the reasons why the Israeli economy grew by 4.1% in the third quarter of 2017.

Reaching back to AT&T, I read a short interview with Melissa Arnoldi, one of the company’s senior VPs, who has a determining role in technology development. She has just finished a site visit and was asked “why Israel”. To translate from the Hebrew text:

I have never seen such an r&d culture as in Israel. I am not just referring to the incredible skills and not just the determination. What is particularly impressive is the attitude of ‘nothing is impossible’. Here in Israel, you face up to a challenge, take a chance, create a solution and resolve the issue. Israel is our model for innovation.

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