Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

At the end of 2016, Amazon super-boss, Jeff Bezos, made a swift and secretive visit to Israel. Why invest in Israel? Well, it is the start-up nation, and Amazon has seen the number of its new patents rise from 7 in 2009 to 78 in 2016.

This  move was initially expected to generate an additional 800 jobs. Well that has all changed for now. Utilising two enormous facilities in Tel Aviv and in Haifa, Amazon will employ around 2,500 Israeli geeks, who will be developing technologies for microprocessors and for the cloud. By all accounts, the Israeli teams will also support Amazon’s venture into supermarkets.

Its been two years since Amazon purchased Annapurna Labs for about US$360. And more acquisitions are expected. It is an innovation and entrepreneurial landscape that Amazon cannot afford to be away from.

To give an idea of the impact Amazon, consider the following rental stats, drawn up in today’s issue of the “Calcalist” (The Economist).

(Sq m) Amazon Microsoft Apple Google Facebook
Tel Aviv 25,000     14,000 5,300
           
Herzylia   13,000 16,500    
           
Haifa 12,000 7,400 4,000 1,700  

Apple and Microsoft employ about 1,000 people. Google has taken on around 600, while Facebook has recruited 100 members of staff in the Holy Land. It comes of no surprise then to learn that there is somewhat of an inflationary bubble in high-tech wages this year.

In a week when Visonic is moving a 400 strong person factory from the periphery southern desert area to China, the news from Amazon is more than welcome for the Israeli economy. It is sure to generate a knock effect on the service enterprises located close to tis vicinities.

Who will be next to follow Bezos’ move in Israel?

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