So after all the changes in the Middle East in the past year or so, regimes collapsing etc, two factors remain as a constant: there are some very rich oil fiefdoms and Israel is an anathema for most of the region’s rulers.

This morning, I read a series of short articles on various economies in the Middle East.

  • Iran may be reaping in the rewards (for now) of soaring world oil prices, but it suffers from 21% inflation and rising. 
  • Egypt’s economy has collapsed and tourism has disappeared. The period of uncertainty leading up to the presidential race will not help.
  • Turkey may be seen by some as a new finance centre, but rising inflation, unequal distribution of wealth and a growing government debt can no longer be hidden from most analysts.
  • As for Syria, the Assad regime is again proving why arms have consistently been a larger priority than alms for decades.

One interesting exception from this trend is Jordan, whose “government is attempting a difficult balancing act, working to boost economic growth while imposing a series of austerity measures intended to curb public spending and debt levels. These measures may prove unpopular with many in the electorate but should serve to strengthen the economy in the longer term.”

Of the five Middle East countries cited here, guess which has neither intrinsic oil wealth nor a central policy of denigrating Israel? And as for Israel’s economy itself, the latest IMF report made several key recommendations, but noted how growth in the difficult year of 2012 will still reach nearly 3%.

You are left wondering why the supporters of Arab Springs do not want to pick up the key lessons from these facts. How long will their supporters suffer from economic want?

Last month, bloggers noted that Intel had declared its intentions to build a hightech empire in Israel. “Today Intel Israel is at the core of the global company, with a central role in developing new products like Sandy Bridge and the Ivy Bridge,” observes the firm’s Israeli chief, Maxine Fassberg. Bottom line; after the U.S., China, India, its Israel. Intel invests more in Israel than in Europe.

Not bad for a country the size of Wales with under 8m people and surrounded by geopolitical uncertainty. But is Intel the proverbial exception that proves the rule?

Enter Microsoft:

Microsoft is launching the first startup accelerator* in the company’s history in an effort to encourage more entrepreneurs to build their cloud-based applications using Windows Azure. The program will take place at the Microsoft Israel Research and Development Center, and is a part of the Israel R&D Center’s outreach program Think Next as well as the Microsoft BizSpark program for startups.

Zack Weisfeld, Sr. Director of Strategy and Business Development at Microsoft’s Israel Development Center gave a very simple explanation for his company’s high profile in the Jerusalem and two other locations. There are 4,900 startups and it has the third largest V.C. spending in the world after Silicon Valley and New England. No brainer.

Siemens, GE, GM, IBM and more have all secured a large r&d presence, many concentrated north of Tel Aviv. Broadcom takes a slightly different approach. It has strategic policy of buying successful Israeli start ups. Of the ten purchases, six were snapped up since December 2009. The estimated total investment value  is around US$1.6 billion, and it appears safe to assume that more is on the way.

Shlomo Markel, Broadcom’s VP who handles the company’s M&A operations, is very clear about what motivates their acquisitions. Wealth creation is the name of the game – either extra profits or the opportunity for an exit. Either way, Markel is looking to up the company’s share value.

As someone coined the phrase; modern day commercial miracles in the Holy Land.

At the end of March 2012, the IMF delivered its annual report on the Israeli economy. There were probably two key takeaways: –

  • The economy would grow by 2.8%, less than official Israeli forecasts but still better than many other countries in the OECD.
  • The Israeli government needed to take more immediate and stronger action to involve the orthodox and Arab communities in the economy before they became an intolerable drain on resources.

If you were to rely to the official comments of Prime Minister Netanyahu, who has previously served as Finance Minister, everything would seem rosy. In a interview last week, he observed: –

…we are the only country in the world that was given a higher credit rating in the last year.

Growth is nearly at 5 percent. Unemployment is dropping to its lowest levels in decades, this at a time when the jobless rate in other countries is soaring. There are countries whose unemployment rates for young people reach 5%. Poverty in Israel has been decreasing for years, according to the indices of the Central Bureau of Statistics.

There are far-reaching changes taking place here. We managed to halt the rise in housing prices and to reverse this trend altogether. We managed to enact a policy which grants free education to all children from the age of three, we slashed customs in order to ease the cost of living. These are significant achievements, all at a time of global economic instability.

Significant? Yes. But after all his job is to talk the spin. So that is why I read with interest the comments of Stanley Fischer, one of the leaders in the global financial community and Governor of the Bank of Israel.

As quoted in Hebrew, Fischer’s immediate cause of concern has little to do with social protest or the parallel squeeze on the middle classes – albeit that they must be addressed. Fischer was quite adamant that Israel’s immediate economic problems lie in the bulging defense budget, caused by new threats from Gaza, Lebanon and Iran. With over US$1.5 billion not budgeted, new taxes are called for, today.

As Fischer had stated a few days earlier: “The economy is in good shape, but not great shape.” New taxes with a possible election looming soon? No wonder Netanyahu took his interview in a different direction.

For all that, both Fischer and the IMF agree that given sound economic maintenance, the Israeli economy will be looking at around 4% growth in 2013.

A couple of weeks back, I wrote about Israel’s new “Angel law” to promote investment in seed-stage companies by private individuals. Great idea, although the launch seems to be full of bureaucratic bugs, reminiscent of a computer programme that should not have passed quality control.

Interestingly enough, Paul Green, an IIB colleague, has just blogged about a similar proposal from the UK. On the surface, it fortunately appears to avoid many of the tangles, which the mandarins of Jerusalem have seen fit to insert.

That said, you have to wonder just why Israel needs such a law. IVC is a resource centre, located just outside Tel Aviv, and records much of Israel’s high-tech activity. It’s March newsletter reveals a phenomenal array of investment news. Just listing a few items at random: –

  • Video advertising management and optimization technology company HIRO Media has announced that it has closed a $5 million funding round.
  • Dragonplay Ltd. has raised $14 million in its first financing round led by Accel Partners, and joined Founder Collective and Entrée Capital.
  • Android apps ad company StartApp Ltd. has raised a further $4.3 million from Ascent Partners and Cedar Fun.
  • Mobile website developer DudaMobile Ltd. has raised $6 million from Pitango Venture Capital.

All very positive and encouraging, and the newsletter is much longer and more detailed. However, you cannot ignore the fact that there is a need for an angel law. There is still a lot of innovative commercial activity taking place in the Holy Land, which is not being matched by the money available in private pockets – and I myself can vouch for several stunning projects deprived of resources.

The Israeli Ministries of Finance and Industry should be congratulated for taking a proactive approach in trying to bring the two sides together. However, they have yet to appreciate the benefits of the boring style of the Brits.

That is to say that as the civil servants try to control all aspects of commerce and then demand that profits are only achieved in set or limited ways, the results are liable to be very disappointing. There will be more chat and printed legislative paper rather than cheques being transferred between bank accounts. In the end, the Israeli companies cited above are in danger of being the exceptions to the rule.

Most people have never heard of Mobileye, a Jerusalem company specializing in Advanced driver Assisted Systems, yet some forecasts predict a value of more than one billion dollars for it, marking yet another stunning Israeli success story.

Thus wrote one of Israel’s leading economic newspapers this week, “The Calcalist“.

Mobileye appears to be living the dream of many an entrepreneur. It was started back in 1998 by a relatively unknown Jerusalem university professor, Amnon Sha’ashua. Although the r&d section of the company is located in a hightech zone relatively nearby, many of the 200 employees can be found in offices overseas; Holland, Cyprus, Japan and the USA.

What’s so special? Well Mobileye has a developed a system that will assist drivers in avoiding car crashes. It’s Advanced Warning System (AWS) has already allowed the company to lock in future contracts with an impressive list of manufacturing giants: Peugeot, Citroen, BMW, Volvo, GM, Ford, Honda and several more.

The immediate financial figures do not make for impressive reading. Sales of around barely US$10m for a quarter. Negative financial cash flow in 2012. However, 2013 onwards should see healthy bonuses and dividends for all concerned.

Mobileye will probably need a further round of investment to secure a global marketing platform. That consideration immediately raises the question of company valuation. For the moment, depending on who you ask, the estimates vary. That said, one quote comfortably tops the US$1 billion mark.

That must be a very cool feeling for a specific enterprising university lecturer.

The Easter and the Passover festivals are about to hit the Holy Land, as the economy of 2012 seems to be bumbling along.

  • Tourism in February was already 6% up on 2011, and an open-skies agreement has just been signed with Europe.
  • The economy as a whole is scheduled to grow by 3.1%, a fine stat considering the general global outlook.
  • The Economist magazine has just surmised that Israel’s leading banks have reasonable core capital levels, and these are being ramped up further yet.   
  • Gas and oil exploration continues to show positive results, and the additional  expected tax revenues should be significant.

So what’s the catch? In a word, “inequality“. It is not just that the rich are getting richer, as Israel’s GDP consistently outperforms most others in the OECD. The poor miss out time and again, as they are held back by several factors all coming together: –

  • Tax reforms not invoked, as promised
  • De-facto monopolies (and thus high prices) in the food sector, where the less well off spend much of their budget.
  • Stringent controls on the importing of fruit of vegetables, again resulting in high prices
  • Regulation in the housing market, forcing up the price of land and rented accommodation.

2011 was a year of social protest in Israel. Hundreds of thousands took to the streets. Some changes were made. However, it is questionable if they are just a start or a final result. Politicians are using new catch phrases to appeal to the voters, but it is doubtful if they can convert words into actions.

Sooner or later, Israel’s new wealth of the past two decades must find a path to the third estate. It is time to tackle these complex social divisions, while the problem is still manageable.

Chat with any entrepreneur, just as they are about to launch into an explanation of their whiz technology, and you will get the same response. “I will just take ten minutes to explain the basics of my revolutionary tech, which I invented whilst studying for my doctorate. I will refer to only 10 long words that do not appear in the Oxford English Dictionary.”

To the dumb investor, the story ends up sounding like goobledygook. English? The presenter might have used Vietnamese.

But is that person, who is holding on to the money, really that dumb? Just because he or she does not understand turbines or internet connections or chemicals, remember that they often possess another asset. Their speciality is to spot a product or service, suitable for commercialisation, and a team that can support that drive. 

However, if the entrepreneur retains the language of a university textbook (from east Asia), their investor will cut the conversation short and return to playing poker on his iPhone. So how to avoid the trap?

A recent blog by from 3Sixty tackled this very point. Their three-point approach can be summed up as: –

Think of your data or technical information as a blank canvas. You need to paint a slightly different painting for each audience. You need to ensure that it’s relevant to each audience and that you answer the question – why is this audience interested in this information, what does it mean to them and what do I want them to do as a result of experiencing this presentation.

Simple? I am not so sure. I have seen some clients adjust rapidly, while others repeatedly prefer to whip out their 30 slide presentation at any opportunity, which is often inappropriate.

One techy, who was supreme at “dummying-it-down” was the late Steve Jobs. His biographer, Walter Isaacson, argues that:

…. the real lessons from Steve Jobs have to be drawn from looking at what he actually accomplished. ……. (Jobs) said it was Apple the company. Making an enduring company, he said, was both far harder and more important than making a great product. How did he do it?

Well, Isaacson gives a detailed response to hiw own question. And I will add one further consideration. Surely, one aspect has to be that Jobs made his products appealing and obvious to even the greatest of non-techies, including this writer.

The incubator model for creating growth in young companies is simple and can be very effective.

Build a hub of similar companies. Take a large chunk of equity. Provide them with logistical and financial support. Then sell them off a.s.a.p. for as much as possible.  Get a few deals wrong along the way, but when it goes right, you hit the jackpot. Simple!

Israel has over 20 incubators, one of the first country’s to pioneer the idea. Many were initially set up via a government initiative, although they have since been privatised. One of the more successful one is JVP, Jerusalem Venture Partners, which occupies premises that formally belonged to the mint of the central bank. (Ironic?)

JVP was originally set up by Dr Erel Margalit around 20 years ago. He had previously worked for the legendary mayor of Jerusalem, Teddy Kollek, driving high tech and conferences into a city whose main export up to that point in time had been religion .

Margalit tells a fascinating story, beginning with an initial daunting overdraft. Banks practically laughed when he asked for support for his “new children” that would create software codes or other intagibles not in known established curriculae.

Today, JVP’s website relates of companies like Chromatis, Precise, Cogent and others, whose positions have been valued at over US$1 billion. JVP considers itself a media center, where there is a heavy emphasis on young companies, usually providing content. A simple example are their start-ups in the field of animation, who are currently in discussions with Hollywood studios.

What makes JVC different from other incubators is its vision and its value system. As Margalit stated this week: “The new master is the individual…..To meet the individual, you need creativity”. And Margalit does that on two separate yet connected levels.

First, JVP looks for a long-term relationship with its clients. While many entrepreneurs are often looking for a quick exit to get some money back for their efforts, Margalit’s team keeps to a broader picture. Experience dictates that the big profits are located that bit further down the commercial road – to be attained and realised with patience and continuous evolvement.

Second, and in parallel, Maragalit looks at the community. For example, JVP invests in schools – religious and secular, Jewish and non-Jewish – specifically targeting early teenagers on the edge. JVP has sunk resources into the performing arts. And just for variety, the incubator is involved in programmes for community leadership. The link? Again, it is all about promoting individual development and initiative.

The point being that a successful incubator cannot exist in a social vacuum. When will others learn?

POSTSCRIPT: This week, the Bank of Israel published figures that for the first decade of this century, the income of the average Israeli household rose by 10%. GDP person rose by 12%. However, the income of the poorest households only climbed 4%. Now what would Dr Margalit have to say about that?

Angel investors are viewed as private individuals who look for financial opportunities, often in high-tech startups. And for the past two decades, the Israeli economy has seen spectacular growth, particularly as a result of its role in the fourth industrial revolution of telecoms.

So has the phrase “the Holy Land” taken on a new commercial meaning? Would it not be plain boring for entrepreneurs if all they had to do was to lift a rod or raise a hand? Even in Israel, an angels do not just appear, offering a million or two in cash.

Cute thought. However, Israel’s Ministry of Finance in Jerusalem in partnership with the Office of the Chief Scientist have come up with a more modern solution to financing new outfits, be they in biotech, new media or cleantech. Conveniently nicknamed “the Angel Law”, the aim is to encourage local investors to put their money early into companies at “seed stage”.

The tax break was recently outlined by David Krisman, KPMG Jerusalem, at a recent meeting of the Jerusalem Business Networking Forum. To put it simply, when an Israeli taxpayer invests up to around US$1.3 m per Israeli R&D company, they will be entitled to a deduction from taxable income, which can be spread out over 3 years.

The new regulations have only recently come into play. Investors, accountants and lawyers are already  crying “oi vay”, as the bureaucrats have wrapped the regulations in…well red tape and double talk. Simple, it ain’t for now.

That said, in an epoch when countries are looking for innovative ways to put money back into their economies, this is definitely a different and positive approach. A miracle it may not be, be it certainly kindles hope for enterprising new companies, creating employment opportunities and creating new wealth.

The Palestinian economy may still dwarf in size compared to its Israeli neighbour. It still looks to the international community – particularly the World Bank and the EU – for taxpayers handouts. That said, times are a changing.

1. Exports

The security situation has finally eased enough for Israel to enable trade to recommence between Gaza and the West Bank. On 6 March, after negotiations with the World Food Programme (WFP), 13 lorry loads of date bars from Gaza were transferred to the West Bank, the first such transfer since 2007.

2. Business Development Loans

Thousands of young Palestinians will receive access to financial loans to support their new businesses through a United Nations-backed initiative, which seeks to stimulate the creation of new jobs. The “Mubadarati” loan programme will be carried out by the UN Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) in collaboration with Silatech, a social enterprise company that focuses on creating opportunities for youth in the Arab world.

3. Energy

On a slightly negative note, one problem which continues to plague the Palestinian economy is the lack of continuous energy in Gaza, most of which is supplied via Egypt. Ismail Haniyeh, the Hamas Prime Minister in Gaza, has been quoted as blaming his friends in Cairo. Although a temporary solution has been found, it looks as if factories will be operating on a shortened working week for sometime to come.

4. Israeli involvement – Healthcare

While Palestinians and Israelis are not known for being the best of friends, in the medical sphere the story is often different. Palestinian journalist, Abu Khaled Toameh reported this week that the Palestinian Health Minister, Fathi Abu Mughli, organised a tour of Ramallah by an Israeli team of professionals – although the visit was cut short after strong local protests.

This is no new phenomenon. Israel has consistently proved its willingness to cooperate in the medical arena. Official stats show that in December 2011 and again in January 2012, around 1,400 humanitarian permits were issued to allow Palestinian patients and accompanying relatives into Israel. Back in May 2011, the Sheba hospital near Tel Aviv had supported a project to enable 1,000 Palestinians in the Tulkarm area to receive hearing aids.

Just how large are economies in the Middle East? The World Factbook puts the Palestinian GDP per person at US$2,800. Israel’s figure is over US$31,000. The countries of Qatar, UAE and Saudi Arabia leave everyone way behind.

Yet you have to wonder if these kingdoms invest in their Palestinian friends as Israel does.

First Quality is not a well known company like Boeing or Siemens. That said, since its establishment 21 years ago, it has become a manufacturing giant on the American (and now Chinese) scene, whose private labels can be found in homes in over 50 countries around the world.

Go to the website of First Quality and you will find a company actively looking for the next new product leader in the fields of wellbeing, agriculture, renewable energy and more. And for all this mega performance, the company, essentially founded by a trio of brothers, has set up an innovation centre in little Israel.

The centre is led by Noam Yarimi, who this week gave an excellent talk to the Jerusalem Business Networking Forum. Present were members from a wide range of activities; biomed, wind energy, manufacturing and more. Yarimi left with a bag of business cards and a lot of homework. His bosses had made a wise choice in setting up in this part of the Middle East.

Less than 12 hours after the meeting, I opened the business pages of the Israeli press. If anyone thought that First Quality was a freak consideration, they would be very wrong.

Item 1: E-bay is opening up a new r&d centre in Israel and has just started to recruit for tens of new positions. This is after the Californian giant has purchased three indigenous start ups including The Gifts Project.

Item 2: General Electric has completed the purchase of Check-Cap Ltd, a colon cancer imaging capsule developer. Within two years, it is hoped that colonoscopies will take on a different feel. Say no more!

Item 3: ECI, one of Israel’s telecom giants, is to be bought out by Russian atomic energy giant, Rosatom Nuclear Energy State Corporation. The size of the deal is reported to be between US$2.5 – 5 billion.Not bad for a company that last changed hands in 2007 for “only” US$1.7 billion.

Item 4: InMobi, which has barely 50 workers and was set up just in 2005 for the bulgong mobile ad industry, is being handed over to a company from Singapoer for US$350 million. The original owners had put in around US$54 million.

2012 may not be a great year for the world economy. Israel’s growth may not reach 4 or 5% as in previous years. However, the commercial fizz and buzz in the Holy Land is there for all to see.

Israeli society is full of tensions. Never mind the Palestinian issue. You have religious divides. You have divides within the various religions. The role of women is under constant challenge. Two dominant sectors of the population, Arab and Haredi, are known for their large families and thus the problems that they incur. And so the list goes on.

The case studies of 7.7 million people can fill a libraries of sociology and psychology.

And yet? And yet for all the challenges, you have to remember the multiple successes that serve as a lesson for all. Here’s one very simple example.

This week, I was invited to a graduation ceremony for a young man. No – not at his university. He had just completed an arduous basic training course in the Israeli army. Roughly 25 gentlemen in the prime of their lives have been groomed to defend the country against various threats, which even the best Hollywood film cannot portray.

This military unit, hardened yet still untested,  is a cocktail of Israel. Very religious Jews and a member of the Druse community. At least two of Ethiopian origin and a few Russians. Those with good school records and those whose parents are still bearing the scars of poor report cards. Poor and better off. etc etc etc.

It was an amazing ceremony. Listening to soldiers – only yesterday they were horrible teenagers – describe their achievements to date was impressive. I was especially struck by the stories of how they operate together despite (or because of?) their varied backgrounds. It is difficult to know who to praise more, the training corps or the staff who pulled the unit together.

So what? Journalists, local and from overseas, are never shy at criticising what happens in Israel. To seek the divide is not just a national or international sport, it is just so very easy to do. However, sometimes the real stories, the stories that truly reflect society are right in front of us. We just need to ask ourselves the right questions in order to find and admire them.

Is there another Israel? As befits its knickname, is there an Israel full of promising ideas and hopes?

Mid January 2012, and the news out of the Holy Land may read like the normal cheerless doom in the international media; Iran’s nuclear threat, the EU complaining that Israel abusing Palestinians, and an increasing focus on the negative issues raised by ultra-orthodox Jews.

So here are 5 economic and social items that you may not have heard about, and yet many  of these stories are literally changing the habits of millions around the world.

Take Any. DO, and Israeli start up which was recently voted the best Android app of 2011 by Techcrunch. Writing as a business mentor who is frequently confronted by clients that cannot mange their own time, I consider this a brilliantly simple solution. The company has a one page website, but the number of downloads breached the million mark a long time back.

Now have a look at what GM is developing in Israel. Imagine that the windows of the passengers seats could be used as a note pad! It’s fun time. Kids will never scream again “when are we there?”…except for the one in the middle, who cannot reach one of the screens. The link clicks to an amazing video.

Kodak International is facing massive financial difficulties. Kodak in Israel does not expect (officially) to fire anybody nor reduce its activities. While this may be partial wishful thinking, this line of thought reflects the key strengths of the domestic hightech industry; an excellent workforce that produices quality products.

This week, I attended a lecture from Moty Hazan, the CEO of Jerusalem’s Development Authority. Now it is no secret that the terrorism of the previous decade hit hard the commercial growth of this special city. Today, despite the global downturn, Jerusalem benefits from record levels of tourism – around 3m visitors a year, destined to peak at 10m within another 5 years – and a dozen international conferences, when there where none during the violence.

And despite the dire economic news from Europe, Israel’s economy is still performing relatively well. Unemployment has fallen to a record low of 5.5%, although it will definitely pick up in 2012. Apple is to open a new r&d centre in the country. Frutarom in Haifa, one of the world’s leading manufacturers of food additives, has just purchased its 17th company in five years. etc etc

Israel’s economic growth for 2012 is expected to be around 3%. Not too many in the OECD can boast about that sort of stat.

Jerusalem in 2012 is associated with many themes – religious conundrums, geopolitical tribulations and even the wonders of hightech. Locked away, out of the sight of the reach of global or social media is a wonderful story waiting to be told – the success of local artists.

It is nearly 200 years ago that the lithographs of David Roberts were first available for the world to see and admire. He was able to describe by use delicate features the simple world of Jerusalem in the middle of the Nineteenth Century.

In many ways, “Reflections“, an exhibition of how four Israeli artists view their world, is an extension of Robert’s work. The contributions are all from females, and each delineates their own way of viewing the very complex society in today’s Israel. 

The characters of Ruth Keusch cleverly take on near Picasso proportions, often too sad for my taste. Estee Kreisman paintings could occupy a whole wall in many a person’s lounge. Combining photoshop and painting techniques, her pictures are divided up into rectangles, with each one in itself describing an action – amazingly brilliant. And Ruth Gresser has delicately taken scenes from private yet enchanted views in different cities and has brought them to life.

I admit to a previous bias, but my favourite is Shoshana Meerkin. Shoshi took up professional painting almost by chance over two decades ago. As she has explained, what excites her is to look at a door or a window of an old house, and then to bring out through colours and shadows what she interprets as the history of the place. The result is often a fascinating picture that keeps you searching through it for more information. You walk away with a smile on your face.

The opening evening of the exhibition was fun. It represented just another tiny yet important element of what the real Jerusalem of 2012 is all about.

Richard Salt has just finished a 5-year stint as Director of UK Trade and Investment at Britain’s embassy in Tel-Aviv.

Richard is not just your ideal friendly economic diplomatic. As his ambassador described, he has been the perfect Father Christmas at staff parties in recent years. This is a person, who quietly but forcibly has driven trade between the two countries to consistanly higher levels, despite three years of international economic gloom.

First some facts. Combined trade between Britain and Israel has now beaten the £3 billion mark, roughly a third higher than when Richard arrived in the Holy Land. In 2010 alone, 14 additional Israeli companies set up shop in Britain. Sir Richard Branson visited Israel just before this Christmas break, when he announced Cleantech partnerships with local companies. And a new UK-Israel scientific body was launched last month, securing the UK a smoother path to collaborate with the successes of Israeli hightech.

Walk into the embassy in Tel Aviv and you are greeted by an experienced and professional economics team. They know the potential of both countries superbly well. If the Israeli side presents a clear vision of what kind of British partner they are looking for, the chances of success are high.

The economic outlook for 2012 in Europoe is not one of cheer nor optimism. A recent opinion pieceby Prof. Zilberfarb in Globes, one of Israel’s leading financial journals, detailed how:

What is the link between the global shocks and developments in Israel? The answer is simple. More than 40% of Israel’s output is exported. A crisis in global markets, which reduces their demand, therefore affects almost half of Israel’s output. Given this figure, Israel’s rapid growth, despite the global recession (from late 2008), is extremely impressive.

2012 is shaping up to be a year in which the Israeli economy will show signs of surrendering to the global crisis. There will not be a recession, but a sharp slowing of the growth rate from about 5% to 3%.

In that perspective, the achievements of Salt’s team were not just impressive. Their approach shows a way forward for others to follow.

This time last week, I started up a new mentoring contract with a small family manufacturing enterprise. The owner has a decade of experience, knows what he wants to do next, but is majorly lacking in sales. How can I help?

“So what do you do,” I asked. And his response can best be described as a confused silence. When I pushed for a reason why people should buy from him as opposed to anyone else, I realised that I was causing some real anguish.

A few days later, I was reminded about this episode at the latest meeting of the Jerusalem Business Networking Forum. Over 70 people gathered together for a frantic 2 hours of speed networking. To clarify, the participants were given two minutes to speak to each other / swop business cards and then to move on to the next person.

For some in the room, this was a natural act. For others, the first few dialogues were very difficult. How could they get across a simple message about who they are, what they are trying to do and what help they require?

This is where the USP phrase comes in. As Chris Markham describes in an excellent and clear summary:

A unique selling point is a unique aspect or unique combination of aspects of your business that appeals directly to your potential market………..Without a unique selling point (or proposition) your business is terminally ill.

Obvious? Maybe. but then you have to create that platform, which is a process in itself. And worse, you have make sure that it matches your vision for your business.

This is not just more 21st century newsspeak, clever marketing terminology that has no real meaning. When we look around ourselves at any successful operation – local retail outlet or large corporation – what drives is a comprehensive knowledge of what they have to offer.

Going back to the JBNF event: By way of follow up, several people have reported that the networking has led to clear commercial opportunities for them. And if there is a common link to these successful members, it is probably that they have a defined direction for their businesses.

Something there for our small family manufacturing business to consider.

Less than two weeks ago, the OECD commented about the Israeli economy:

Israel’s economy passed through the 2008-09 global downturn in relatively good shape but is now suffering alongside others from the continuing effects of the renewed global crisis, and geopolitical tensions have increased. Annualised quarter-on-quarter real GDP growth was 4.7% in the first quarter but had slowed to 3.4% by the third quarter. Much of the slowdown came …. as world trade slowed significantly. The November 2011 OECD Economic Outlook 90 has real GDP growth at 4.7% in 2011 but less than 3% in 2012. 

Compared to most of the rest of the OECD, this is pretty good stuff. However, a downturn is a downturn. Even Australia will feel the germs of Europe’s financial flu.

Now let’s look at some of the positive things in the economy of the Holy Land. Two issues stand out. First, as noted by the OECD, the country has maintained a solid performance in fiscal governance. This will help the Governor of the Bank of Israel if and when he will need to fiddle with interest rates to promote recovery.

Second, Israel is about to become an exporter of energy, specifically gas. When this happens sometime in the next two years, Israel’s economy will begin to take on a very different set of growth stats.

So, what’s the gimmick? How does an economy of only 7.7 million people and surrounded by mega geopolitical problems constantly manage to reinvent itself?

I was reviewing a lecture on utube by Assaf Luxembourg of the Ministry Of Finance. Looking at Israel since the early 1990s, he made two excellent observations. 

  • It is not just that Israel has become a “start up nation”, where hightech plays a big role. Luxembourg’s analysis of Israel’s exports reveals how the country has successfully molded old and new industrial sectors. 
  • In parallel, Israel has done this while absorbing hundreds of thousands of new immigrants, particularly from the former Soviet Union. That means that the GDP per person has continued to move forward.

Bottom line: Israel may not be an economic elixir, but its financial mandarins are developing a model which many others may wish to emulate. And that is why the OECD has not reduced its predictions for Israel to levels associated with most leading European countries.

The British Parliament never ceases to amaze me.

As the country sinks into a recession with gaping unemployment figures, its legislature continues to spend an inordinate amount of time on debates concerning Israel – usually in a derogatory manner. In the past few days alone, there has been condemnation of treatment of the Bedouins as well as the handling of violent Palestinian demonstrations.

For copycat tactics, hop over to the UN in New York. The American Ambassador to the United Nations Susan Rice recently described the treatment Israel receives in the assembly as “obsessive, ugly, bad for the United Nations and bad for peace.”

OK, so Israel and Israeli “stuff” are not politically correct these days. But why?

I have just received the Democracy Intelligence Index for 2011 from the “Economist Intelligent Unit”. (You need to register to log on).  This measures electoral process, civil liberties, participation, and more. Of  167 countries, Israel came in at 36. That is up one place from last year, but clearly implies there is room for improvement.

So, then I looked for other countries in the Middle East region. I know that I need to get my eyes tested, but the closest entry I found was Turkey…..at number 88  on the listing. Yes, Turkey, that same country whose President recently refused to take part in an international event because Israel’s Defence Minister was also present.

For the record, Palestine came in at lucky 99.

Just an irrelevant academic exercise? I think not. I have quoted Tom Gross before in my blog, an independent journalist with deep Middle East experience. His most recent posting refers to the 73 beheadings in Saudi Arabia this year. And previously this month he has cited the persecution of Christians in the region. (See www.facebook.com/TomGrossMedia).

In fact the list of persecutions is extensive, but it is often Israel that is singled out.

Why? I am no shrink. If you follow “Israel 21C”, which has spent a decade reporting on Israel beyond the conflict, you will find a very different country than is often seen on the international media. (See https://www.israel21c.org/) Only this week, you can learn: –

  • Why Apple’s first r&d centre outside Americ is to be opened in Israel.
  • About Israel’s latest aid efforts in Kenya and southern Sudan
  • How the Bedouin are being empowered
  • etc, etc, etc.

36 is not the greatest of positions. There again, a mere 5 places higher is Italy. I don’t see the BBC or the New York Times leading a crusade against Roman culture. Let us hope and pray that 2012 brings a more realistic and honest approach to how the world, and Israel in particular, is reported.

You see them all the time – plenty of articles stating “5 ways Facebook can help your biz”. Zuckerberg himself is very big these days on getting his idea into commercial and advertising space.

The only problem is that these so-called help blogs are either technical or time-consuming and only work if you implement them fully. For your average small-time company owner, who barely has time for the monthly accounts on an old computer, he barely reads the first paragraph before he moves on.

Let’s ask a simple question: Can Facebook be good for a small business? The answer maybe “yes”, especially if the enterprise is offering a product or service that can be valued at a social or community level. One such example is a local restaurant.

If yes, then the next question is “how” or “why”? For three reasons.

  • It is free
  • You can readily control the set up by yourself
  • The famous “like” symbol.
  • Yup – the thumbs up sign is often the key to all this. In fact, Facebook experts are so keen to explain the wow things that can be done today on the site – not just date of birth or where you studied – that they forget to dwell on this brilliant concept. So to recap……

    If I press “like” on what you have posted, then all my friends will have the opportunity to see the same text. And if one of them also presses, so all their friends can read the original site. And so on. In other words, one clever set of words can go viral, rapidly, and for the cost of 60 seconds of thought.

    Does it work?

    I have a client in Jerusalem, providing a familiar service but in an original format. We have been talking about his website for several months now. The content is more or less finalised, but he is waiting for somebody to complete the set up.

    Meanwhile, he opened a Facebook account in a few moments, has been uplifting pictures and ensures that there are several new postings every week. He is well past the hundred mark in friends, of whom over half are genuine customers.

    Is it a professional site? No. Any advertising? A long way off for now. Could it look so much better? You bet. However……….

    However, this same client now has a business. He has begun to build his own small customer base. He is deriving income.

    Now that is a practical example for other new and small firms to follow.

    Jerusalem is known for all sorts of things – the centre of three great religions, geopolitical conflicts, the host of ancient civilisations and more.

    This past few months have seen some additional titles enter the list.

    Take Alberto Contador, who is known as a great champion cyclist, having won the Tour De France three times. Yesterday, he sped to triumph in the annual race around the Old City of Jerusalem, a few dense square miles which compactly includes the Wailing Wall, the Dome of the Rock and the Church of the Holy Sepulchre. Rarely can walls of the city, erected by the Turks hundreds of years back, have witnessed such an event.

    And where did these guests stay? Well in a city not noted even by its residents for providing great service, two Jerusalem hotels have just been voted in the top ten of Middle East hotels. That is a great compliment for the Inbal (Laromme) and David Citadel establishments.

    Personally, having suffered the traffic jams resulting from the bike race, I went to look for a place to eat with my wife. The old fruit and veg market, Machane Yehuda, has become a hotspot for boutique restaurants. As I had recently heard that a fish and chip cafe had opened up and as an ex-pat Brit, who still drinks his tea with milk, I had to investigate.

    Now this place is something special. It is down a back alley. Poorly signposted. It looks like a hole in the wall. And it was great fun.

    Not only was the batter made with beer – so rare to find these days. They did not even bother to give you cutlery. Yup old technology, also known as fingers and thumbs, was called upon. It was even well priced. Really yummy.

    Here’s the irony. The owners displayed no signs of a cockney or a Yorkshire accent. Their roots are in deepest Morocco, and they served a great home made bean soup to prove it.

    Jerusalem has been going for over 5,000 years. Tomorrow, the Sha’are Zedek hospital, the largest medical facility in the centre of the capital, celebrates its 110th anniversary with a gala concert. The hospital is run by and serves all the various ethnic groups in the city. It has several outreach programmes to Palestinians.

    When you put together all the above anecdotes, you understand why the city should be around for many more years to come.

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