One major aspect of business mentoring is often to encourage people to understand that what they have been doing until now just does not work. After all, that is why they have sort help in the first place.

This is became relevant when I was looking for a new piece of professional literature last month and I hit upon the latest book by Dan Ariely; The (Honest) Truth About Dishonesty. Ariely presents a very simple proposal. Most of us try to be good and decent citizens. There again, given the moment, we will cheat – exams, sports, office stationary and more.

This is not major theft. But we cheat or steal and we do so in a way that we can justify to ourselves and then move on quickly. In fact, so long as money is not involved, we often find it easier to cheat.

In political terms, George Orwell would have called this “the defence of the indefensible”, a quote I have cited before. We know that something is wrong, but ignore why we are talking rubbish. We try to cover it up and get away with it.

Ariely is an Israeli, who holds senior lecturing positions in America. He cites irregularities amongst the ethics of Ivy League students in America. His book is also full of anecdotes of Israeli taxi drivers who somehow manage to charge more than the meter or local stall holders in markets who never quite give you what you want.

It was with some ironic timing how this week, the Inspector-General of banks in Israel came out with a damming report on the way clerks are given bonuses for pushing loans to clients. In other words, the staff have a vested interest in selling a product, even if the client may not want one, need one or be able to repay it! I was stunned at this immorality.

Now look at these stats also released this week in Israel. Over 20% of adults live permanently in overdraft. 32% of bank account owners received a request in the past year from banks if they want extra credit. Up to 40% of the population may have taken an extra bank loan in the past year.

And how do the banks justify this? I do not really know. What I do know is that aside from benefiting from cruel rates of interest, the banks tend to secure horrendous charges solely for the paperwork of arranging such loans.

On page 34, Ariely writes:

I was surprised by the increase in cheating that came with being one small step removed from the money. As it turns out, people are more apt to be dishonest in the presence of nonmonetary objects.

The bank clerk deals with forms and electronic signatures. He does not count out shekel or dollar notes. The only money he sees is the bonus in his own account a few days later. In Ariely terms, this makes for an excellent arena for some discrete dishonesty.

And how can I prove this is wrong? Simple. Ask the question why clerks do not disclose their conflict of interest? Why do the banks not publish their commissions on such matters? Because if they were full honest and open about what was going on, then there may be less demand for such services, which would impact on profits. Ouch!

I guess banks do not need business mentors. Otherwise, they might change their ways.

It is a situation that I come up with frequently. My client will ask me:

“We have made a pitch. We really want the job. However our potential client is demanding a discount, better terms, and a free car. What should we do?”

Actually these sorts of questions come up in many disguises, and they do not just apply when handling customer relations. Similar discussion can be had when handling new partners or even suppliers. Yet the questions remains; how to react to such a challenge?

Most people build into initial price proposals a certain flexibility. Thus, when their own customer threatens to walk out, they can offer a discount or a giveaway as a sweetner. Nothing new in this tactic that goes back to biblical times.

For me, the issue is more relevant to how my own client has made their initial pitch for the business available. In other words, have they stressed their USPs – their unique selling points? Is the customer fully aware that he is being offered “a winning package” that cannot be matched by competitors? And, has that offer been delivered a manner that the customer cannot fail to understand?

The point is simple. If a clear winning message has been imparted, there is less room to request a better proposal and there is less need to alter the terms of contract. To give but one simple example. Many years ago, my wife and I were looking to move to a new home. The sales manager of what we eventually bought clearly explained what he was selling and the advantages. Without exaggeration, he made the sale in five whole seconds. It became a no brainer.

I have not hesitated to quote Dr Robert Brooks in the past. He most recent writing focuses on “strengths” in a school setting. It is interesting how he quotes teachers. For example, one observed:  “I may not have a say in a number of factors that impact on my classroom, but as you emphasized in your workshop, I do have control over the relationship I develop with my students……….” Many a business person could have said the same about their standing vis-a-vis their own clientelle.

Brooks continues by discussing his vision:

At many of my workshops, I mention a dream I have; namely, that schools would develop a roster that contained each student’s name. Next to the name would be what that student considered to be his or her island of competence, and next to this information would be at least one idea generated by educators of how to reinforce and display that strength……………

To put this in a commercial setting, it is all about allowing your client to recognise their own strengths and then selling that message accordingly.

ITEM 1: (There are) “around 600 tech start-ups based in the heart of Tel Aviv, a city of  400,000 people. This compares with the 300 or so young technology companies in the “Silicon Roundabout” area of east London.”

ITEM 2: Guiliano Pasapia, mayor of Milan and currently visiting the Holy Land, has described his hosts as a leader in technology and innovation. He views strengthening cooperation with Israel as something that will help his city towards new prosperity.

ITEM 3: China signs a significant new high tech agreement with Israel this month, specifically to bolster the Shenzhen region.

It is no accident that these pieces of news have come to light in the very week that Microsoft dedicates its latest r&d centre near Tel Aviv. Look at Samsung, which employs around 200 people in Israel, and who have created around 80 patents since 2007. The Galaxy series of phones, one of the world’s best sellers in 2012, contains camera technology developed at their Israeli plant.

Flip over to LG, a smaller outfit in Israel. Its new technology is being used by Better Place, one of the leading pioneers of battery-powered cars. And all of this commerce – as well as their competitors – is using computers with Intel technology, a company that has three large where the previous, current and next round of chips were designed.

There have been concerns that seed capital and foreign direct investment to Israel have been less available in 2012. What is clear is that to date, there are many investors who have received their money back several times over.

Last week, leaders of Israel’s banking club met up with the Minister of Finance. One financier was reported as saying: “In 2008, we were well prepared for the global crisis. Today the situation is far more complex”

How so? The list of issues is multiple and all require major resources to resolve them.

  1. There is a gaping and growing budget deficit prompted by weak tax revenues and by heavy demands from the defense sector – currently all of Israel’s borders face new threats, not to mention the Iranian question.
  2. Growth was marked at 5.1% for the first six months of 2011. A year later, that figure is 1.3%. This may be better than many in the OECD but still not enough.
  3. Israel has several business tycoons. At least three of them, and especially Nochi Dankner, are in severe trouble. Dankner himself owns a major domestic bank. Together, they are threatening to strain those financial  groups that have leant large amounts of investors’ savings. And if one of them could not survive the strain……..
  4. Despite a series of measures from the Bank of Israel, the property market is still on the verge of over heating. First time buyers are being priced out. In parallel, there is a concern that too many new mortgages are being offered without sufficiently checking the financial capabilities of the clients. The fear of America 2008 looms large.
  5. There is genuine concern that Israel’s famed start up industry is running out of stream. Attracting foreign investment to the Holy Land is proving to be an erratic proposition compared to 2011.

And then add to all of this the political issue. Within the next twelve months, Parliament (The Kenesset) will be dissolved and an election will be called. This is potentially disastrous for the country’s economy. First, even once the election is called, the process can take months up to and including when a new coalition has been formed, that is a long period of uncertainty and lack of leadership, which financial markets dislike. Second, the experience over decades is that Israeli governments will exploit all the handouts (a.k.a  electoral bribes) they can find in order to hold on to power. Not good.

In fact, really bad. However, there is one exception to thsi process. In late 2008, an election was declared. There had been no time to draw up a budget for 2009. In such a situation, the law dictates that until Parliament decrees otherwise, the country’s budget remains that of the previous year, simply divided up equally over twelve months. The upshot was that while governments around the world tried to spend themselves out of the global debt crisis, Israel’s coffers remained relatively full.

Back to September 2012, when in-depth preparations for the 2013 budget are effectively quite shallow, if not on total hold. That means, it will be difficult for the current government to pass a budget before December. And if an election was called before that, the government could not spend its way to victory. In that case, who would win at the polls remains an open question, but the economy could emerge as a major beneficiary. A miracle?

How to become a winner – that’s what we all want to know. From the point of view of a business mentor, it is a daily challenge for me to enable people to reach this goal.

I recently came across the works of Yehuda Shinar, an Israeli, who has developed a winning formula to teach people how ….”to win”. Yup, pun intended. And what does that mean? Well have a look a partial list of Shinar’s clients. In no order of importance: –

  • He has been involved with Maccabi Tel Aviv, when they won the local football league
  • He was behind the scenes when England won the World Cup in rugby
  • 50% of new Israeli fighters pilots, acknowledged as some of the world’s best, have come through his course.
  • Team GB at the 2008 Olympics in Beijing owed a lot to Shinar’s methodology.

And so the list goes on. However, what makes Shinar’s formula so special?

He starts with a very simple premise: that a winner has to learn what they are doing when they are winning. A winner needs to be able to recognise the bits that work – so they can then work on the bits that don’t work………The crux of Yehuda Shinar’s model of winning behaviour is his famous T-CUP analysis: Thinking Correctly Under Pressure.

Enter Sir Clive Woodward, who in 2003 steered England’s rugby team to victory at the World Cup, a most unexpected triumph at the time. Woodward, from the backbone of Middle England, had already been a friend of Shinar’s for nearly a decade at that point. Shinar’s influence can be assessed from in the complete chapter that Woodward wrote about him in his book.

However, the fairy story does not end there. Woodward progressed. At the Beijing Olympic games, he acted as Deputy Chef de Mission for Britain. He was then commissioned to complete a review of practices at the games in preparation for London 2012. Last month, Team GB won a record 65 medals, and found themselves placed third in the winners table, an all-time best. Somewhere, deep amongst that collection of gold, silver and bronze, is a brilliant Israeli philosophy showing people how to succeed under pressure.

And here’s the beauty, it is not a matter of IQ or what you achieved at school. This is a skill that can be learnt by most of us, even slow starters.

“How do I generate a word-of-mouth” campaign” is the question that I am often asked. As a business mentor, you are expected to be able to conjure up some magic formula; straight out of your pocket, mixed with a couple of flash phrases re twitter or facebook, and wrapped with an encouraging smile that implies how easy it all is.

It can be, certainly. If you are a large company, you have extensive resources to create really clever campaigns. This video clip for Carlton beer in Australia went viral before it was even shown on TV. However, over 90% of businesses in the world barely have 1oo somethings of local currency to spend on advertising in any one year. And it was this very issue that the Jerusalem Business Networking Forum addressed last night.

Around 170 people registered to learn how to expand your network and to take part in “speed dating sessions”. For now, I want to concentrate on the three speakers; Itay Paz, Naomi Elbinger and Nurit Agamy, all experts in how enabling people to ‘get their message across’. Taking the key point from each one, I formulated a very powerful package for those wishing to be noticed and to be talked about.

Stage One:

The title of Itay’s talk said it all: Stand up or stand out. He asked for a volunteer, who was instructed to pick randomly sonebody the volunteer himself would like to meet. Subconciously, the person chose an individual sitting not too far away. Itay then asked for the audience to stand up. The same request was made. A different individual was picked out, who again was situated near the volunteer.

At this point Itay asked his listeners a very simple question. Why had nobody bothered to stand on a chair in order to be seen better? After all, the people at the back had no chance. To rephrase: what is that bit extra that you are prepared to do in order to separate you from your competitors?

Stage Two:

Naomi commented on people’s elevator pitch, that 15 second introductory blurb about yourself that you can whip out just as you are about to start a short ride in the lift with the person you most want to meet. Only, Naomi described this as an “elevator peach”. Make it juicy enough for the listener to like and also to crave for more. And how phrase your fruity words?

Well Naomi provides a template: If you Mr or Mrs Listener have a business that suffers from XXXXX, then I provide YYYY of a service that will guide your sales or production or workflow to an improvement of 1000% in 5 years. The point is to ensure that the listener asks you to continue speaking for longer than a quarter of one minute.

Stage Three:

Nurit said something that was simple and made complete sense. “Brand yourself before others brand you”. Take control of your environment so that everyone knows who you are, even before you arrive at your destination. After all, in these days of social media, many of us should not to be relying on a business card. (For the record, she has none printed up.)

Bottom line: If you want people to talk about yourself and your product, you have to work hard to earn that right. You have to ensure that you are one step ahead of the crowd. You cannot hide behind technology or catchy buzz words, hoping for the best.

And by way of a giveaway, here’s a great blog, which gives three further examples of how some of the larger companies have been adjusting their approach to branding in 2012.

The headline from the New York Times made for a simple summary of a UN report: “U.N. Sees Bleak Outlook for Gaza Unless Services Are Improved

The UN describes how this narrow fertile strip of land, which has been run by Hamas since 2007, may not be fit for habitation by 2020. Education, health and other basic services are on the point of collapse. Unemployment is high. It is sandwiched between geopolitical tensions of Egypt and Israel. Life is very difficult.

To emphasise the point, Maan News service, based in Ramallah, reports that yet again Palestinian Authority (PA) employees in Gaza may not be paid their salaries. The background appears to be a combination of reasons; lack of funds within the PA and also a dispute between the Palestinian Government and its supposed Hamas allies in Gaza.

So how does one reconcile this gloomy picture with new investigative journalism from Arab sources that of the 1.6 million people in Gaza, there are at least 600 millionaires. In fact, on the ground witnesses reveal a very different kind of Gaza than the one depicted in the UN report.

Informed Palestinian sources revealed that every day, in addition to weapons, thousands of tons of fuel, medicine, various types of merchandise, vehicles, electrical appliances, drugs, medicine and cigarettes are smuggled into the Gaza Strip through more than 400 tunnels. A former Sudanese government official who visited the Gaza Strip lately was quoted as saying that he found basic goods that were not available in Sudan. Almost all the tunnels are controlled by the Hamas government, which has established a special commission to oversee the smuggling business, which makes the Hamas government the biggest benefactor of the smuggling industry.

So what’s the truth? The bottom line of the UN report is that 99% of Gaza’s troubles are the fault of Israel. Well, nobody can argue that Israel finds Gaza a welcome neighbour. Daily rocket fire from the Hamas territory did not cease even as schools started up again this week. The problem was that this context was omitted by the authors of the UN document.

The UN also is correct to underemphasise the large role that Egypt plays in the Gaza economy, such as providing much of its electricity. More recently, because of the increasing terrorism in Sinai, of which Hamas affiliated groups have a significant part, Egypt has been clamping down on its border with Gaza. Only 24 hours ago, CNN detailed how many smuggling tunnels, a core of Hamas’ revenue stream, have been shut down by Cairo.

For the record, I was talking to a journalist last week, who had recently been through some of these tunnels. He described what seemed to be large and growing centres of commerce, which would do proud any transportation highway around the world.

At the end of the day, the economies of Gaza and Ramallah may share a common trend. Life may not be comfortable for all, while there are still many who are doing well – in fact, really well. However,for the UN to argue that life is unbearable in the Palestinian territories and that is all the fault of Israel’s reminds one of those who print such racist tractates as the “Protocols of Zion”. Both contain the same level of hatred and distortion.

“Easy money, cheap imports and strong confidence are no longer available”.

Thus wrote former top official of the Bank of England, Andrew Sentance, in the Daily Telegraph earlier this week, as he described the outlook for the UK economy. And he added that although the UK had enjoyed 25 years of near unprecedented growth until 2007, there were already clear signs back then that this golden moment was about to end.

And the connection to the Israeli economy? Let’s compare Sentance’s opening comment to what is happening to commerce and finance in the Holy Land.

Easy money: “Researchers have found that only 29% of venture capital investments in Israel during the first half of 2012 involved young start-ups.” For a country that has propelled itself into the OECD on the back of innovation,  that stat is a major red-lettered warning. If seed capital is drying up, where will the next level of growth spurt come from?

Cheap imports: It is generally accepted (except by populist politicians) that commodity prices are on the rise and that this will very quickly feed into consumer price indexes, globally. In Israel, there is a second issue. the shekel has been weakening in 2012 against many of its trading partners. For example, it has lost 7-8% of its value against the American dollar and Sterling. Even against the Euro, the shekel has failed to gain ground. All this means a lot more imported inflation.

Strong confidence: Over the past few weeks, I have stressed how the politicos and civil servants in charge appear incapable of making longterm decisions, which are devoid of self interest. These judgements are being challenged further, as defense officials are demanding more resources to meet the threats from Iran, Hizbollah et al. Where is the strategy of old?

Sentance observes that UK decision makers need to recognise that the paradigm has shifted. Former excellent solutions are no longer so relevant. Would Messrs Netanyahu, Steinitz and Fischer in Jerusalem please wake up before it is too late?

Israel’s economy may be doing better than many of its OECD competitors, but the effects of Europe’s downturn are seeping in on the finances of the Holy Land.

Nevertheless, to the surprise of just about all, the economy for 2q12 grew by over 3%, must better than had been feared. Even more staggering was how this spurt was led by exports as opposed to local consumption.

Well, let’s take that cheer and run with it. The gloom clouds are approaching thick and fast.

  • Budget planning for 2013 is very dodgy, complicated by election politics, weak coalitions within the government, and a defense budget that may need to grow by billions overnight.
  • Sharp changes in commodity prices are about to bump up food basics by 5-10%, a big “no-no” in an election. However, government dilly-dallying over bread and milk prices has seen manufactures suffer unnecessary losses, while consumers moan.
  • A weakening of the shekel against other currencies will result in stronger signs of import-led inflation.
  • And the unions are showing no interest in joining the governments efforts for a revised agreement with employers’ groups.

The road ahead is not simple. The Prime Minister’s time appears to be taken up with the Iran-situation and understandably so. The Finance Minister looks increasingly isolated from his colleagues. The performance of the governor of the Bank of Israel at cabinet meeting showed that he did not appreciate all the nuances of the “defence budget debate”.

In the past decade, Israel’s economy has shown an ability to rise above the troubles of wars, Intifadas and global downturns. Growth has been resplendent. At each juncture, there was a “strong man” in charge. We are looking for such a person today.

It is not a rocket science. You do not need a degree in finance or business admin. During an economic downturn, factories close. People are laid off.

Not only is unfair to the workers – and their families. Quite often local communities suffer the knock on effects. In turn, social services are inadequate to meet the challenges. Meanwhile, the government is…………………well, let’s come back to that.

For the moment, let us examine what is happening to Israel, as European markets dry up and domestic industries are cutting stocks. A vegetable canning factory near Safed has yet again had to appeal for help from the authorities. Phoenicia Glass, employing hundreds across ethnic lines, is short of nearly US$100 million.  Extra Plastic, Sederot, with over 120 workers and located in town that had the dubious pleasure of suffering consistent shelling from Gaza for years, is about to go under – even though the owners recently paid out a hefty dividend recently.

Blame poor management, unexpected changes in the markets, owners cleverly manipulating some accounting rules, etc – factories are shutting their doors. Meanwhile, the government is…………..

Would it be too cynical to state that the government is too worried about votes? After all, a general election is scheduled within the next 12 months. What bothers me is the lack of planning, when handling these situations. These crises can be predicted to a certain degree. So for example, surely if a factory cries for help, statutory payments can automatically be delayed for 60 days – maybe paid off later or just cancelled?

And where are the benefits to the workers? Offer them a small sum each and some space to start up a small business. Provide them some mentoring hours for free. Those are just three obvious suggestions that would cost the central treasury relatively nothing compared to unemployment pay, lower tax revenues from the community and the cost of other social problems.

Unfortunately, what the Israeli public is left with is sensational headlines and a dawdling cumbersome government mechanism that may or may not cobble together solutions and wrapped in wafer-thin spin. Meanwhile, the economy continues to suffer, along with hundreds of families.

There is an old joke in Israel, often attributed to the air force: If you make a mistake, just shout louder and nobody will notice the problem.

In the past 24 hours, I have read 3 direct criticisms of the economic performance of the Israeli Prime Minister and his Finance Minister.

  • On last night’s news, a leading commentator urged the politicians to stop blaming European meltdown for the country’s worrying financial figures. The bottom line is that for two years, the politicians have spent too much and are continuing to do so.
  • This morning, in “Yediot” newspaper, a similar theme was echoed. The call was to wake up and to act decisively, before the money markets start to make their own painful demands for changes.
  • And, in some ways the act of Brutus, the Governor of the Bank of Israel, has  warned that “the decision to increase the deficit target to 3% of GDP and the uncertainty of meeting the target raise the concern that the credibility of fiscal policy – which was a central component of the economy’s success in dealing with the previous crisis will erode,”. Stanley Fischer, close friend of the head of the Fed and other central banks, has had enough.

The stats speak for themselves. Growth predictions are falling all the time – now down at around 2.5% for 2012. Exports are dropping off. Unemployment, expected to rise, is shooting up. etc. Cuts have been made to day-care centres and infrastructure projects. Investors are making a fortune out of government bonds these days, a sure indication of a problem.

And meanwhile, in order to shore up his coalition, the Prime Minister continues to approve heavy financial payouts to the parties that stay with him. In other words, in order to prove to others that they are correct and to stay in power, the prime decision makers for Israel’s economy are continuing to carry on with the very mistakes that took them into the mess in the first place.

I have just read a fascinating blog on why it is difficult for all of us to accept our own mistakes:

…..the setbacks and failures that derail your future plans or call into question your self-image. These are the ones that occur because of your deepest weaknesses and flaws. For this reason, we prefer to avoid thinking about these mistakes, or to attribute them to circumstances out of our control.

Anybody know how I can send that posting to Israel’ government before it is too late?

It takes about 5 seconds these days to find a site that says “4 great tips to build a business plan”. Simple. So why do so many people just ignore this basic piece of planning for their business?

To tackle the issue from another angle: Consider the question “who needs a biz plan?”. Again, the answer is straightforward – just about everyone; a start up in hightech, the kiosk on the corner of your road, an established multinational, and even your home finances. You can’t ignore them.

So what does a biz plan give you? Have a look at three case studies from Israel that I have come across in the past week alone.

First, I am currently helping out a small, growing telecom company, and the founders wish to raise money from investors. So, they need to present a document – a.k.a. business plan – which shows their technological, financial, and managerial abilities. Fine.

However, that is not the sole purpose of the report. The act of writing and editing the document is forcing the head team to ask what it is they really do. I participated in a fascinating discussion, which resulted in an emphasis switching from the tech aspect of the company to the human element. Clearly they are more than just a bunch of enterpreneurs with yet another platform technology. The creation of the biz  plan has challenged them to realise who they really are and how they can maximise their full potential.

Second, I have come across a family business in the Jerusalem area, which sells household products. The concept is one of the oldest in international commercial history – buy from a supplier, add a mark up, sell quickly and at a profit. So, I was stunned to be greeted by the news that the owner has accumulated debts worth hundreds of thousands of dollars. Blaming poor stock control is not enough of a solution. Time to look at the lack of financial planning and what that can show for the future.

And my final example lies in the heart of Israel’s Ministry of Finance. This week’s newspapers have highlighted a fact that many people had been predicting for months: The budget deficit in Decemeber 2012 will be close to twice the original forecast of January.

This is not just a case of somebody getting it wrong, and badly so. Taxes have already risen and more changes are planned. Infrastructure projects have been shelved. The building of new classrooms has been postponed. Improvements for day care facilities have been cancelled. So much for financial planning from the top, from the very people who trying to help us run our own lives.

Get out your excel spreadsheets and start some realistic planning for a viable financial future.

Whether you believe Israel is on the right or wrong side of the so-called ‘Middle East conflict’, you cannot doubt that Israel’s army gets to see some action too frequently. Just last night, terrorists broke into an Egyptian army base in the Sinai desert, stole two APC’s and tried to ram the border crossing with Israel. A battle ensued.

So how would you pay your teenagers for defending your country?

Let’s start from the beginning. From the age of 18 in Israel, boys are conscripted for 3 years and girls for 24 months. Depending on the level of training, where they serve and the ‘danger element’, the monthly wage varies from around 350 nis to 800 nis. So at the lower end, we are talking about US$90 or STG60 per month.

To give that figure some kind of comparison, stats in today’s newspaper reveal that an American recruit will receive about US$1,600. For the UK, the figure is close to US$1,200. Even the Chinese army pays better than the Israeli army at US$150.

However, the average Israeli private on parade does not have to go abroad to learn how his own Finance Ministry officials, safe in the cosy chairs, are insulting him (or her). The minimum wage in Israel is about 4,100 nis, and that is for a 185 hour work month. The soldiers are frequently stuck for over a week on the base, receiving maybe a tenth of that!

And then of course there is the touchy subject of those who are exempt from the army for religious reasons, and end up being categorised as “early-level teachers”. Their classroom wages, also often below the minimum figure, is way above that of their brothers in arms.

In effect, Israeli soldiers, who risk their lives for the country, earn a living which will just about buy themselves a daily portion of felafel in pitta. Disgusting as that is, my point is more generic. There are many grades of workers in the Israeli public sector – nurses, social workers, soldiers, etc – who are paid far far less than they are worth. It is time for the Finance Ministry to deal with these anomalies, before society has to pay a heavy price.

Last week, I answered the question “who needs to be concerned about cash flows?”.

A couple of days ago, I was giving a talk to some academics about how to start up a company. A question arose that confused the terms of budgets with cash flows, and even managed to mingle in the concept of profit and loss statements. So, I thought that I should return to the above theme from a different angle.

Assume that you are at the planning stage of setting up a company or have only been going a short time. You rightly feel that it is time to assess what everything will cost you and if it can be matched by potential revenues. This is the budgeting process – collating all known and relevant information going forward over a period such as the next quarter or year. And now, your budget for pre operations may shape differently to current operations, once you have started to turn over sales.

Great, but the bottom line is not necessarily your profit, (or loss), which is actually determined by how the transactions are recorded on your accountancy package. And just because you have rigged the numbers to show a healthy and positive figure, this does not mean that you will not need to be running to the bank for bridging loans!

There are two common reasons for this misfit: –

  • More often than not, you lay out expenses before you receive income
  • You have outlays – for example VAT or sales taxes – which are cash flow items, and these are not part of a planned budget.

In other words, cash flows and budgets are two separate but linked financial issues, which all companies have to assess.

To take this one stage further, I have suggested to several clients recently that they prepare a daily cash flow projection basis. Their objections have been numerous, usually based on how can they predict cash moevements when there is so much uncertainty. After all, they have budgets, which show in the long term how things will work out.

And here’s the point. I remind these same clients that they are being hounded by the banks because they cannot meet immediate payment demands like suppliers or wages. Change and survive, or I say to them. Welcome to the world of building simple and practical spreadsheets, which highlight your money problems well in advance. Welcome to the world of predicting cash flows.

The OECD has warned Israel for months that Jerusalem’s budget did not add up. The newspapers of been full of similar articles. Finally last week, the Israeli treasury moved to plug a 14 billion shekel – say US$3.5 billion – gap in the finances. Loads of new or higher taxes. And as is common in such situations, the lower and middle classes will take the brunt.

Well, the recognition of defeat will be welcomed by the financial markets. However, there is general acceptance that there is more to come.

What concerns me, and I have stated this before, is that these measures were clearly issued in haste. For all the pessimistic forecasts, those in (so-called?) control did not listen. For example, it is less than a month ago that the Finance Ministry announced that certain import tariffs will be reduced over the next three years. That same decision was revoked last week.

Israel is not as badly off as other countries. It is no Greece nor Spain. Its growth is far superior to that of France and the UK. That said, eight million citizens deserve a better performance from their fiscal planners than served up to date in 2012.

It is with some irony that the one bright spot has come from the roads. Israel’s transportation system still leaves a lot to be desired. Nevertheless, the installation of new road safty cameras have created of new profit centre, as the fines have poured in. This is one step to be welcomed…..until I get caught(?).

I have not hidden my dismay. The Prime Minister of Israel, Bibi Netanyahu, has come close to blowing much of Israel’s economic progress of the past decade or so. By Wednesday night this week, he seems to have woken up and concocted some emergency measures to plug a large government fiscal deficit.

The move has earned the praise of international economist, Stanley Fischer, who is also Governor of the Bank of Israel. That said, it is generally accepted that the proverbial plug is not big enough.

In fact, it was Bibi’s own spin that gives away the plot. In attempting to justify higher taxes and budget cuts, he mentioned how he was intending to introduce free education from the age of three. Add in a few new missile systems needed because of the Iranian and Syrian crises, and you have a series of large monetary promises that cannot be met by a token rise in tax on cigarettes.

Bibi’s meandering policy making has already seen the currency devalued against the dollar and sterling by 4% and 3% respectively during July 2012. Overseas investors are known to be withdrawing positions from the Tel Aviv Stock Exchange. Unemployment is back at 7% and rising.

The Prime Minister may not be able to control the dynamics of the Syrian and Iranian regimes, nor even the bizarre financial planning modes of Greece or Spain. However, he has been elected to lead, responsibly, in Israel, and it is time for him to do when it comes to the economy.

As a business mentor, you feel that you have heard all the excuses from senior managers why they do not watch their cash flow and look to the future. Pick from the following list:

  • My accountant says I am making a profit
  • I have loads of sales pouring in
  • I am too scared / I don’t do numbers
  • The business is too complex – too many uncertainties
  • I can see what happened in the past
  • Too busy
  • A.N. Other

If we have to watch our home finances, the same rules apply to our commercial world. No matter how positive things look around you as a decision maker and no matter if you prefer to be doing something else, you have to recognise that the cash flow situation does not go away. Be ready for the nasty surprise.

To be specific, it is essential to have a grasp on where you are going, both in the short term and in the long term. And this golden rule applies to each and every operation, no matter what their size is.

In the past week, I have visited successful businesses, which are being challenged by a severe and sudden downturn. The bigger shocks, though, were the unexpected phone conversations with the bank – what to do with suppliers’ checks that had been presentedand cannot be met. And when I asked to see a spreadsheet looking ahead, blank looks were the order of the day. The truth is that in most cases, the decision maker had ignored cash flow planning.

There are solutions. The small biz can create a simple excel application that is updated daily when the CEO looks at his bank account online. (Hint. This may not be a pleasant task at first, but it is far worse than handling a call from the bank – as just mentioned.) And, of course, there are no shortage of software applications for more complex commercial operations.

The lesson of all this: Even if you have a mega successful company, if you ignore full and professional cash flow prediction modelling, you will eventually suffer to the same degree (in reverse) as your previous achievements.

Whatever you say about the man, when Israel’s current Prime Minister, Benjamin (Bibi) Netanyahu was Finance Minister, he did a great job. The stats show that from 2003, he initiated and then presided over a period of supreme growth in Israel’s economy, a pattern that continues today nearly a decade later.

However, that triumph is increasingly looking like a thing of the past. GDP, export and tax revenue forecasts for 2012 are being consistantly revised in the wrong direction. And Bibi, as Prime Minister, is spending his time these days shoring up his coalition, investing in incentives for new partners rather than in industry. Some basic facts from this week’s news alone:

  • The stock market is dropping, just like much of the OECD economies.
  • Tax revenues are over half a billion dollars below expectations
  • Unemployment, expected to rise after its record low last year, is still higher than predicted
  • As European economies freeze up, exports have not found enough new markets, leaving a widening gap in the balance of trade.

In contrast, one of the deals Bibi offered to a group of politicans was estimated to cost around 12 million shekels (US$3 million). So when it was announced this week that the Ministry of Finance has delayed the decision making process for the 2013 budget, you have to ask yourself: “What’s going on? Is anyone in charge?”

As I indicated, Prime Minister Bibi has spent much of the last 2-3 months manipulating small partners and potential partners for his coalition. Commentators and opinion polls inidicate that he has lost political capital in the process. By way of a suggestion, if he cannot lead the squabbling pack, maybe he should stick to what he knows best, economics…….before his legacy is lost and the country has to face a needless time retrenching.

Israel’s economy has been thrilled and excited on a decade of growth, which neither an Intifada, nor war with Lebanon nor global meltdown succeeded in halting. Last year, GDP shot forward 4.8%. And in 2012…….

Well, the prediction for 2012 has just been revised downwards, again, to 2.7%. While the hope for 2013 is to see a return to 3.5%, all these figures are looking  very optimistic. What’s going wrong?

The simple answer is bad trade figures. Exports have fallen off by 2.5% in the first quarter of this year, while imports have surged ahead. Specifically, exports to European mainland, notably in the pharmaceutical sector are way down. It is not the PIGS (Portugal et al) issue that has impacted on Israel so much – and yes, the pun was intended – but the slowdown of the other large economic powerhouses in the continent.

Decision makers at the Finance Ministry and the Bank of Israel are facing several problems at once.

ITEM 1: It is recognised that there is a major budget shortfall. Tax revenues are lower than expected. However, the defence establishment is demanding heavy and immediate new resources to cope with Iran, Syria and Gaza. The navy alone has asked for nearly a US$1 billion to protect Israel’s new offshore gas supplies. And other claims for expenditure are floating around as the government is being challenged to meet commitments over road building, new classrooms, pension schemes and more. If that is not complicated enough, the central bank is using the rate of interest to dampen the housing sector, which overheated.

There are some bright spots. By 2015, Israel should start to reap the benefit of new income from its offshore gas and oil fields. And internationally, as recorded by Deloitte, the country still inspires confidence in overseas investors.

However, it is ITEM 3, that is the real worry for me. Private sector consumption has remained positive, revealing a 2% growth in early 2012. That stat is often an indication that election economics is coming into play. This raises the ugly question as if the Finance Ministry will continue to manage its books for short term objectives or for the long term benefit of the country?

For the past decade, the latter has usually been the case, but just remember: Bibi Netanyahu, the Prime Minister has already delayed discussions on the 2013 budget due to internal political weaknesses. Markets will soon pick up on that uncertainty. Interest and exchange rates will feel the pressure and that in turn will force unwanted changes.

Israel has just gone through a two week heatwave. That is no excuse for a lack of leadership.

BDS is an international movement that purports to  act solely against Israeli activity based in what is called the West Bank. On the other side, there are many that claim and with a wide amount of justification that the campaign is really a euphemism for the deligitimisation of Israel as a whole.

BDS activity is particularly active in the UK and has gained the support of the Church of England. So it is with some irony that London was the host in June for a major conference featuring 40 Israeli start ups. Stats reveal that bilateral trade has shot up in 2012, despite the European recession. And despite being a country of under 8 million people, Israel features over 40 companies on London stock market listings.

What caught my eye about the conference was the list of high profile attendees. Aside from the politicos, “Jimmy Wales of Wikipedia, Brent Hoberman of lastminute.com, Errol Damelin of Wonga, Jimmy Maymann of the Huffington Post, Mark Read of WPP, Dov Moran, founder of M-Systems, which invented the USB flash drive” were all present.

So if BDS is all about boycotting, what could they try to stop in the next few months?

Well, how about banning the import of all Intel chip based products, which continue to feature prime Israeli r&d. Without being too flippant, one suspects that the BDS movement is using such computers themselves.

Next, the BDS supporters will have to avoid coming in to London during the Olympics and probably after that. Traffilog, a software house located outside Tel Aviv, has secured an order to help control vehicles in the British metropolis as well to identify suspicious objects.

And if the BDS team wants to inform each other of this potential logistical restriction, they can no longer use BT appliances. The “international communications giant British Telecom has chosen Israel‘s Cyber-Ark Software to monitor and secure its accounts.” And if that is not enough, they must also be aware of which mobile tech they use, as many phones these days contain Israeli based tech, such as the GPS systems.

I could mention Richard Branson’s latest joint venture to distribute Israeli water coolers. How about the desire of Dell Computers to take on more Israeli technology partners? As I wrote, trade is booming.

I am forced to ask a delicate but direct question: What is BDS all about? Boycotting trade? Maybe at the margins but as I have detailed, globalisation shows that this is a pretence. Human rights? Not really, because these people seem to care little for the daily murders in Syria or the fact that Saudi women have only just been allowed to represent their country at the Olympics. The question begs to be answered.

I looked at the home page of the BDS website. With all the politically correct prose it can muster, the BDS technical writers compare their campaign to the boycott of South Africa last century. However, they omit to say that the same campaigners of old wanted to see the country remain on the geopolitical map, only under a proper democracy. Maybe a truer equivalent is with an earlier European boycott that offically commenced in Nuremberg in 1935?

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