Earlier this week, I questioned if it was still possible and even moral to boycott Israel, both economically and culturally.

The events of the past week have taken the discussion considerably further.

Let’s start with Amazon, that multinational with an ability to sell to literally every corner of the world. They have struck a deal with Kornit, a digital printing outfit. Located east of Tel Aviv in Rosh Ha’ayin, the outcome is likely to revolutionise how t-shirts are sold on-line.

Next there is Microsoft, no stranger to cooperating with Israeli tech. Together with Qualcomm, it will invest in the development of Team8, which specializes in cyber services. They will join others like Cisco and Google, who are partnering with this ex-Israeli army intelligence team. One estimation puts overseas investment in Israeli cybertech at 20% of the global scene.

If that sounds rather incredible, let us turn officially to the world of make-believe. This week, Israeli actress Gal Gadot, otherwise known as Superwoman, made one of the presentations at the Golden Globe awards. And yes, the film is shown around the world, except in places that boycott her.

And staying with the theme of arts, Coldpaly will finally have a chance to perform in Israel – two concerts – in November of 2017. One of the biggest acts currently performing on the world circuit, they have found the correct balance to meet the needs of all fans, and thus ignoring the narrow-minded protesters along the way.

And where does that leave BDS proponents? I am not sure, but this package of news is a clear dent in a campaign replete with its moral bankruptcy.