Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

Over the past few days, I have not hidden my concerns about the problems facing the Israeli economy. Yet, when it comes to innovation and technology, the Holy Land has much to offer the rest of the world. After all, over 300 multinationals have already set up r&d centres in Israel.

The question that is often asked is ‘what next’. You have to wonder if the country can keep up with such a pace of renewal, constantly pushing the boundaries of high-tech. This weekend three separate news items seem to help in providing us with an answer.

First consider the upcoming annual World Mobile Congress in Barcelona. Israel will have the fourth largest delegation of exhibitors and its own pavilion of 140 companies. A further ten will be located in some of the main centres.

Then, I read in depth about Apple’s position in the Israeli market. An opportunity initially identified by Steve Jobs and now actively supported by Tim Cook, Apple has strategically moved its main hardware development activities to Israel. It employs over 800 people in the country, mainly engineers, and it is not stopping there. It has purchased three domestic companies.

In total, it is estimated that Apple has trusted Israel with over US$1.2 billion in less than a decade. Could you imagine Israel’s detractors trying to boycott that kind of pull?

And finally, there is the field of education. There are maybe around a 250,000 adults directly employed by high-tech establishments in Israel. According to the Minister of Education, Naftali Bennett, there are 257,000 children currently learning code in the country’s schools. As if to prove the point, only two weeks ago, I was shown a makeshift set up to teach wayward ultra-orthodox teenagers the basics of software.

Separately, these stories are interesting but not much more than that. When taken together, they show how the Israeli economy is continuing to develop new means to create further growth out of its advantages in human capital. And that is the change that is having a major beneficial impact on the lives of hundreds of millions around the globe.

1 comments

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Client Feedback

"Michael transformed the way I think and approach working, and also how to monetize my social media and communal projects."

CEO of digital media company

"Michael helped my high tech company take off."

CEO of clean energy start up

"Michael has been an invaluable resource to me throughout all of the steps of starting up my business."

Art Studio owner

“Working with Michael Horesh is like having root canal treatment, marriage counselling and business coaching all rolled into one, successfully.”

CEO of digital media company
CEO of clean energy start up
Art Studio owner