I spent a year working with a small chain of shops. A family business, the top team refused to initiate a marketing strategy. Stock was kept high;egal cases were allowed to drag on, wasting time; Resulting in banks becoming increasingly reluctant to issue more loans. I convinced my client to draw up a detailed budget and future cash flow analysis. For all the skillful talk and explanations, they could not escape the fact that with their current structure the numbers stayed in the red. To address this, they recruited a top sales person and saved their chain.