In an era of globalization, it is easy for many of us to justify how and why we can get along with people from other countries and to understand their requests. Judging whether an Israeli is bluffing, or explaining the context of a British understatement, or justifying an American outburst of anger is one of the tasks that I face regularly. For example, an Israeli web designer was unable to fathom the despair of a client, born outside of Israel. The result was a shouting match via emails. There was no effective communication until I stepped in.