Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

It is the time of year, when you read summaries about great new Israeli technologies of 2014 that flowed out of the  land of milk and honey, the country of the start up nation.

Less than two weeks into 2015, and we are already witnessing a new list of disruptive Israeli technologies that should hit the high-tech chat lines. As if to prove the point, Vertex, Fortissimo and others have all launched new investment funds just recently. And two days ago, yet another anti-fraud software house, Intellinx, was snapped up by an American giant.

For all the hype, there are plenty of companies that remain under the radar of most potential investors. I would like to highlight five such start ups, which when proved successful, hopefully, each will a significant change for the better in lives of many around the world.

(Disclosure: I have an interest in three of the subjects listed below).

NDT Ultrasonics has perfected a capability to detect multiple impurities in fluids and then break them down. The results are available in real time and the solution can be provided immediately. Significantly, the potential fields of application are numerous; health, food, water supplies and more.

NDT’s first project is likely to be in India, where trials are about to commence testing milk of local farmers. The suggested product is extremely price competitive for such markets.

Marx Biotechnology Ltd offers exciting hope to all those about to undergo bone marrow transplant. Today, the instances of where the transplant rejects its new host – Graft Versus Host Disease – are still far too high. The result is usually tragic. Marx Bio has patented is its knowledge about a specific molecule, whose change causes such rejection.

The company has just launched its first trials in humans. In the long term, Marx Bio is looking to save the lives of tens of thousands around the globe. And its actual product? Simple to manufacture, requires little additional training for doctors, and will save millions in health costs.

SCiO is a hand-held sensor that has already raised US$2 million through a crowd funding campaign. It does not get much more practical than this; direct the instrument at an item of food and you will find out instantly the chemical content of what you are considering to devour.

The Tel Aviv-based outfit has just won the ‘Last Gadget 2015” prize. Is this the end of false advertising in the food industry?

H2Energy Now is located in Beersheba, the geographical centre of Israel. This company has been bootstrapped from the go. Against the odds, the owner has not just created a working prototype that converts energy from water. The key is that the new energy – for the home or corporate environment – is stored in a highly efficient and unique manner.

What makes this product stand out in the alternative energy market is the fact is that it can operate 24/7, regardless of the seasons. The company was recently accepted to a hightech incubator and is currently seeking a partner for a pilot study.

Somewhat cheekily, my final choice is not something normally associated with Israel. The Milk and Honey Distillery is a partnership that has created the country’s first commercial whiskey. From the outset, the team recruited the talents of got Dr. James Swan, one of the world’s finest master distillers. And first official tastings should be available during 2017. And if you do not believe that whiskey can emerge form warmer climates, just look at the successes of the Indiana and Japanese industries.

Thousands of years later, beautiful miracles continue to emerge from the land of Israel.

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