Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

If a country has just gone through a war and is engaged in a global economy in the midst of a downturn, then surely we can expect that its export performance will be gloomy? Not so Israel.

The latest financial stats from Jerusalem encouraged this newspaper headline: “Despite Gaza war, ……the Israel Export Institute reported a 4.5% increase in overseas sales…” Further, as the shekel has depreciated around 12% in recent months, exporters are experiencing a field day of growth.

As ever, Israel’s exports are dominated by three key sectors: cut diamonds, defense and high-tech. Industrial exports, excluding diamonds, were up nearly 15% in the last quarter, a significant improvement from the second quarter of 2014. Even more encouraging, there has been no  parallel rise in imports. Thus, Israel’s debt to the world has shrunk.

One interesting fact that has come to light is that ten companies now make up 50% of the country’s total exports. Less than a decade ago in 2007, that figure was barely 36%. A further analysis reveals two interesting comments:

A) In the same period, exports as a whole grew 34%. However, if you take out these same companies, the growth factor was a bare 55.

B) Six of the ten companies are “Israeli born”, such as Teva (pharma sector) and Raphael (defense). The other four are multinationals – Intel, HP, Philips and General Electric. For example, it is well-known that Intel’s past, current and next generation of chips were developed in the Holy Land, No wonder, the company is about to open up a fourth plant.

So Israel’s exports continue to move ahead, dragging the economy with it. And the rest of the world? Well, clearly despite the country’s detractors, it too is increasingly dependent on Israeli brawn power.

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