Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

After much speculation, it is now official. “Apple has completed an acquisition of the Israeli company PrimeSense, a sensing company whose technology has powered Microsoft’s popular Xbox Kinect for Xbox 360.”

It is very interesting to note that since the passing of Steve Jobs, Apple has clearly looked towards Israel for some of its key tech purchases. For example, earlier last year, Anobit , a semiconductor start up, was snapped up for at lest US$400million. AuthenTec’s security capabilities are used in latest iPhones. And Apple operates 3 r&d centres in the Holy Land; in Ra’anana, Haifa and Herzylia.

Tthe latest rumour is that the engineers in Ra’anana have come up with a Bluetooth application, which will be incorporated into a new product called the iWatch. This is scheduled to be launch during the summer of 2014.

Effectively, Israeli tech will play a key role in most of Apple’s leading products, just as Samsung, Intel, Microsoft and others have benefitted in the past decade or so.

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