Why does Apple want a bigger bite out of Israel
After much speculation, it is now official. “Apple has completed an acquisition of the Israeli company PrimeSense, a sensing company whose technology has powered Microsoft’s popular Xbox Kinect for Xbox 360.”
It is very interesting to note that since the passing of Steve Jobs, Apple has clearly looked towards Israel for some of its key tech purchases. For example, earlier last year, Anobit , a semiconductor start up, was snapped up for at lest US$400million. AuthenTec’s security capabilities are used in latest iPhones. And Apple operates 3 r&d centres in the Holy Land; in Ra’anana, Haifa and Herzylia.
Tthe latest rumour is that the engineers in Ra’anana have come up with a Bluetooth application, which will be incorporated into a new product called the iWatch. This is scheduled to be launch during the summer of 2014.
Effectively, Israeli tech will play a key role in most of Apple’s leading products, just as Samsung, Intel, Microsoft and others have benefitted in the past decade or so.
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