Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

In a land of miracles, Israelis used to have a phrase “making the desert bloom”. For a small country, approximately the size of Wales and where around 50% of the land is barren, this was a powerful statement. And yes, farms or kibbutzes have been established in the middle of nowhere.

In 2013, when the world is looking to protect the environment rather than to exploit it, Israel is using its technological prowess in a smarter manner. There is a greater emphasis on either finding water or ensuring that it remains pure.

WATEC 2013 in Tel Aviv has proven an excellent conference to highlight these new skills. In terms of exports, these capabilities were valued at US$2 billion in 2012 and are expected to grow a further 10% this year. Over a hundred foreign delegations have come to see what is on offer.

Some companies like Takadu already possess a considerable overseas presence in America and in the UK, helping local authorities prevent water leakage and thus saving consumers billions every year.

I spoke to the CEO of Watergen, which allows air to be converted to water under disadvantageous conditions. Their first product, which is in use in several armies, allows the generators in military tanks to create pure drinking water. Logistically, this means the vehicles now have space for alternative equipment. It also means that unprotected water carriers are no longer needed in danger zones. Secondary ‘spring’ products are available as backpacks for individuals.

This week, an Israel seed tech company , Kaiima (which means sustainability in Hebrew) launched a new US$65 million fund for the agro-biofuel sectors. Judging from the successes of above and Kaiima’s previous triumphs, Israel will have a lot more to offer the world’s rich and poor in years to come.

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