Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

 

This week, Reuters reported that Intel is considering a further US$10 billion investment in Israel.

 

The main impetus will be to upgrade an existing fab facility. This will add to the three sites that the chip multinational operates in the Holy Land and will thus double its current regional investment.

 

To illustrate the importance of Intel to Israel’s economy you need go no further than the listing of income for the largest private sector companies. Looking at 2012 figures, Intel is ranked third with 17.7 billion shekels – around US$5 billion.

 

But why Israel?

 

Bloomberg recently put together a video that explained the secret of the country. Nir Barkat, mayor of Jerusalem and former entrepreneur, summed it up a meeting of start-ups last night at the Jerusalem College of Technology.

 

  • The army or geopolitical necessities forces on Israel a cultural of “having to succeed”.
  • The local market is too small and so Israelis look to sell products overseas
  • An education system that for its faults encourages questioning

 

And to show how this converts into real numbers:

Over 250 multinationals have research and development centers in Israel, 80 of them Fortune 500 companies, with a majority (66%) belonging to US companies. During 2011, international tech companies bought out 83 Israeli start-ups (many of which were either converted into or merged into existing R&D centers), with the buyouts amounting to $5 billion; meanwhile, during the first half of 2012, there were 50 buyouts, at a total value of $3.5 billion (not including the purchase of NDS by Cisco). Between 2002 and 2009, productivity by MNC units in Israeli grew by 121%, an average of 12% annually. This accounted for 15% of all business activity in Israel.

Just think how many pieces of hardware, check out registers in shops, units of medical equipment and more are being generated by intellect that is located in a country that is half desert and surrounded by enemies!

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