The Israeli mobile application, Waze, has been sold to Google for over a billion dollar, assuming that the regulatory authorities do not block the deal.

Several institutional investors have made a killing. An Israeli charity has also reaped a relative fortune. However, the question is why did people put their money into such a start up, which even today is barely making a profit?

The newspaper “Calcalist”, which means “economist” in English, asked the same question. The answers make for important reading for the next generation of entrepreneurs.

Ehud Levi was one of the first major investors, back in 2008. As he said, he was impressed by the initial vision – the need to create a mass product, Equally important, this goal never changed. It drove the company forward over the years.

Moodi Rozen put it slightly differently. For him, Waze is not just another app. It is a solution that meets the modern needs of drivers around the globe.

As another newspaper asked: Who’s next? Or, which CEO has the ability to create a company around a similar business model?