The K.S. Group is a team of marketing managers with considerable experience in running sophisticated operations in different environments. Coming together for the first time, they were looking to export Israeli products abroad, creating independent sales networks. Despite a clear vision, the team was hindered by a cash flow that did not match the demands of the work flow. Michael was required to help the project directors realise where and when and why to concentrate the efforts. As the months progressed, K.S. was able to prepare itself for launch overseas.