Pizza House was an ambitious project by young adults to create a chain of pizza outlets in local neighbourhoods. The concept was to offer quality Italian food at affordable prices, which would also fit the genre of healthy nourishment. After the opening of the first branch, Michael was asked to create a business plan, which would focus on future development and allow the owner to understand what level of loans he could justify. Michael forced the owner to comprehend that his sales never fully matched original forecasts, thus challenging the client to reconsider his concept, as well as the risk level of the loan sought. The business was eventually closed with no losses.