Keep Fit Society is a local franchise of an American company. The CEO had little commercial experience, but was driven by a passion to expose his locality to this form of training and fitness. The business coaching covered key basic principles of opening up an enterprise; creating an initial budget, finding a loan on affordable terms, locating premises, confirming issues of insurance, and of course recruitment of clients. In addition, as many of these tasks did not come naturally to the CEO, Michael spent much effort working on the client’s emotional fitness. At the time of writing, the company is hosting its first annual event in conjunction with well-known local restaurants.