Design House is a family business of architects. They provide a boutique service, specialising in high value projects. Although the partners have considerable experience, most of it was gained abroad. Neither did they understand the local business culture nor did they have the local contacts to get started. Michael’s remit included helping guide them through building an initial budget and cash flow projection. He also became instrumental in helping Design House form a marketing strategy, as they initially chased all vague opportunities. After nine months, the company had moved to permanent offices, had set up a website, and had established a working revenue base.