Jason was a new immigrant to Israel. Although unfamiliar with local business culture, he wanted to “copy” his distribution business from North America. However, sales remained weak, despite the considerable long hours invested. Michael encouraged the owner to consider a new approach to his use of time and to review where his marketing was most effective. By the end of the coaching contract, the CEO was employing a team of three sales staff and a personal assistant. In parallel, he released a new website and had partnered up with an investor for his business.