Books Are Us is a national distributor of religious books in Israel. Despite having an extensive knowledge of the market and with a large customer base, the owner had accumulated substantial debts. A review of the business revealed how there was no structure to each day’s work, because the owner did not operate a daily diary. Thus, he was trying to accomplish too much and achieving very little. In parallel, he had allowed too many customers not to pay on time, with a resulting negative impact on his cash flow. And finally, despite pleadings to the contrary, it was evident that the business was holding large amounts of dead stock. Michael’s coaching was centred around creating a weekly routine, ensuring that each of these subjects were challenged and repaired over time. The owner recently was able to afford large-scale renovations of his home.