Afternoon Tea in Jerusalem Blog

In addition to my work as a business coach, one of my interests is blogging about life in Israel. This is a country full of contrasts – over eight million citizens living in an area the size of Wales. You can see snow and the lowest place on the globe in the same day. Although surrounded by geopolitical extremes, Israel has achieved a decade of high economic growth. My work brings me in contact with an array of new companies, exciting technologies and dynamic characters. Sitting back with a relaxing cup of strong tea (with milk), you realise just how much there is to appreciate in the Holyland. Large or small operations, private sector or non profit, my clients provide experiences from which others can learn and benefit.

For at least two decades, Israel has excelled in latest industrial revolution, which has loosely been called high-tech: internet, mobile, cleantech, nanoteach and more. Simply, this is all about grasping the freedom and the opportunity to push back the established boundaries of what was considered an untouchable norm.

This week, Jews around the world prepare to celebrate the festival of Passover, when the Children of Israel fled Egypt after the story of the Ten Plagues. In Hebrew, this period is often referred to as the festival of freedom. With some ironic sense of timing, the positive higtech news from Israel of recent days illustrates the connection between the religion and finance.

Take the headline that GM is likely to double its r&d presence in Israel over the next few years. Gil Cohen, the local CEO, observed that: “The expansion is a central component of our investment in the idea of the autonomous vehicle.” The campaign will aspire to mimic the human mind, allowing the vehicle to make real time decisions instead of a human driver. Regulation cannot control such progress.

Meanwhile, based in central Tel Aviv, Apester has just raised a further US$12million to support its operations, which provides publishers and brands with tools for telling stories and encouraging user engagement. The company has been around for barely two years, yet it has offices throughout Europe, as well as in America and in Japan.

What is really clever is not only does Apester allow companies to predict accurately the tastes of its clients. The same techniques can be applied to politics. Thus, in recent weeks, this start up has predicted with increasing detail and accuracy just why Hilary Clinton was going to win the state of New York from Bernie Sanders.

In the field of biotech, many of the world’s leading conglomerates are now seeking Israeli partners, who are directed to source them the next mega technology. Roche, Novartis and Bayer are three prime examples. The reason is very simple. These commercial giants have long realised that their own teams cannot keep up with every single area of new technologies. To power to create a change in the status quo lies elsewhere.

What next? There had been plans to regulate Israel’s cyber industry. This policy was scrapped earlier in the week, and instead the local authorities will rely on an international standard. Freedom, so long as it is not abused in the name of political correctness, is a most valuable tool. We should cherish it. We should understand what freedom provides both in terms of added commercial value and also in our way of life.

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